Why every CEO needs a good email signatureCEO is the image of the company. You definitely know who Tim Cook is, but you have no idea who Jack from the Apple support department is. When you receive an email from Apple, you think about Tim, not Jack, right? This is why, CEO pays much attention to the way they communicate either in person or via email. The email signature is an essential element of email communication for company founders because it represents the company and helps to build trust.
How should a perfect CEO email signature look like?Here are some points to take into account when building a founder CEO email signature. They are colors, data, and general layout.
ColorsCEO’s email signature should be neutral and minimalistic. It shouldn’t have bright colors and look variegated unless this is the company tone. The best way is to include the logo or the photo of the founder and avoid coloring the spaces between text and the image.
DataA typical CEO email signature has to be minimalistic as well and include the following details:
- the name of the company founder with a middle initial,
- the title which is the Chief Executive Officer or Founder and
- the company name,
- link to the website, logo or photo,
- and (optionally) social media icons.
LayoutTo make the email signature easily readable, place the elements in the following order: name → title (CEO/Founder) at [company name] → link to the website Place the photo/logo on the right and social media icons on the left (or visa versa).
Some software recommendation for creating the email signature for CEOFortunately, you do not have to create the email signature manually. There are so many tools that can do that for you. MySignature is one of them. Colors, data and layout can be easily customized based on your specific needs. Multiple email signature templates allow you to select the layout you think is perfect for you. The same is with colors: adjust them according to your company identity. Remember, you always have a choice. You can write a simple email signature by yourself by going to the email client settings and adding some text. Or you can display your professionalism and accuracy by inserting a well-designed and appealing email signature for CEO. It’s your call now!
Maria is a passionate marketer and content writer at MySignature. She has strong skills in Content Marketing, Email Marketing, SMM, and SEO.