Useful Gmail tricks that will “polish” your email communication

signature for gmail

Have you ever sent an email addressed to Jane, a very respective client of your company or maybe your tutor or supervisor, with the introduction sounding like Dear Bane…? I know that dirty language that comes afterward. Only one letter, a tiny mistake. Should I now recall and describe the feelings right at that moment? No? Ok. So, I’d better try to help avoid such situations.

In this blog, I will tell you about some Gmail features, extensions and hidden options that might be very helpful if you devote lots of time to communication via email. Let’s go.

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5 ways to use the email signature in digital marketing

digital marketing

For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.

While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”

Seven “B”s on How to Help your Customers

Customer Support

Unfortunately, sometimes it is not enough just to create a great product and push it out into the big world hoping for the best. The truth is you need to chaperone it all the way and help people around to get to know it. Do you know how many clients you lose because of poor customer support? Up to 50%.

People are often confused and frustrated when trying out something new. Don’t you kid yourself thinking that someone will actually read the Terms and Agreements or some kind of manual before using the product or even after detecting a problem using it. Most customers tend to be helpless and will turn to you for help. Either they are in fact technically challenged or just lazy and inattentive, it is your responsibility to have their back.

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Black Friday Mood: Ideas to Boost Your Sales

Black friday 2018

Do you think you have plenty of time to prepare for Black Friday? Well, you won’t solve this issue overnight. The time before the big sale is a perfect possibility to announce about yourself loudly. And right now is the last call actually – you still have a few days to inform your customers about your offers. Ready to overview your strategies and build a successful campaign? Let’s go! Continue reading “Black Friday Mood: Ideas to Boost Your Sales”

5 Useful Tips on Using Your Phone for Sending Professional Emails

email-from-phone

According to the leading Statista company forecast, the number of forward-looking smartphone users worldwide reaches 2.53 billion in 2018. 85% of these phones run on Android OS, while iPhone users are still numerable and deep-pocketed. That’s why multiple people prefer reading and writing emails on their mobile devices. It is convenient when you are not in the office and a prompt response is necessary. Continue reading “5 Useful Tips on Using Your Phone for Sending Professional Emails”

5 Common Mistakes to Avoid While Writing Letters on Your Mobile Device

Until 1995, we used cell phones only for making calls. Modern mobile devices are so functional and user-friendly that about 49 % of all letters are open on smartphones. 67% of customers worldwide use their mobile devices for reading messages daily or, at least, weekly.

The messages are commonly optimized for reading on smartphones; multiple feature-rich mobile applications for iOS and Android are available, empowering great users’ experience. Additionally, we are always in hurry nowadays and prefer the fastest and the easiest solutions. Continue reading “5 Common Mistakes to Avoid While Writing Letters on Your Mobile Device”

How to Build an Efficient Invitation Letter?

Invitation letter

An invitation letter is evidently a formal, informal or official letter that is designed for informing or notifying the guests about the special function or event, for example, a business meeting, party or a conference. The letter is to present a request for the certain person or organization to attend the specified ceremony or event.

The document is commonly used for inviting people to various events such as graduation ceremonies, official dinners, wedding and anniversary parties. However, a business invitation letter is commonly sent or given for the company employee or manager to attend the certain business meeting, conference of ceremony. Sometimes, the representatives are to play an important role in the given event that is to make a report or represent the company innovations, products or developments. Continue reading “How to Build an Efficient Invitation Letter?”

Useful tips for Using Google Analytics and the Similar Services

track-email-signature-with-google-analytics

Marketing experts are obsessed with statistics and numbers. The company managers and owners need to know exactly how profitable their investments are. We are to calculate every website view and email click, knowing the promotional campaign results that are stated in sales increase, etc.

Email marketing is amazingly cost-efficient and profitable. According to the recent study, about 20% of recipients open the advertising messages that is an incredibly good return. Emails are non-intrusive; they let users read the ads when they have free time. Good, attractive and informative email signatures make strong impression and make your target customers follow the links and contact the company. Continue reading “Useful tips for Using Google Analytics and the Similar Services”

How to Create Efficient Email Signatures? 7 Tips for Success

create-free-email-signature

A beautiful, impressive email signature is a must for modern professionals. If you are an online marketer, a freelancer, a candidate to a relevant position or a digital agency employee, you need to impress your recipients, bringing up their positive emotions. A professional, classy signature helps you to highlight your company image, your digital identity, to cause high, immediate ROI results, to encourage fast response from potential customers, buyers and employers.

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6 Ways to Screw Up Your Email Signature

how-to-screw-your-signature

A lot has been said about how a proper professional and hyper-attractive email should look like. But what if you have some annoying clients you don’t want to deal with? Or maybe there are some lame customers who keep sending you a lot of spam, and you’ve lost your temper? Get rid of them! If you feel sarcastic, or want to add humor to your correspondence, or you are willing to scare potential customers and reduce their interest to your company, you will find here exactly what you’ve been searching.

So you want to screw up your email? Screw up your signature first! Here is how to do it.

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