15+ Best Link in Bio Tools for Social Media in 2024 

Building a social media presence is hard enough. But if you have multiple accounts to take care of, making sure that your fans know where to find you on different platforms is an even bigger headache.

That’s where link in bio tools can be such a game changer.

They act as a single hub where you can share all your relevant links, resources, and information about who you are and what you do. By using link in bio solutions, you can share a single link across your social media platforms and allow people to find everything you do in one place.

So, if you want to figure out how to make a link tree, how to add a link to a TikTok bio, or which are the best bio apps for Instagram, you’re in the right place.

In this guide, we’ll cover the best link in bio options on the market today. But first, let’s look at what a link in bio service does and why you need it.

What is a link in bio app and why do you need it?

Social media is a great tool for growing and engaging audiences through captivating content. But one thing it isn’t really good at is providing detailed and comprehensive context about who the creator is, what they do, and where else can you find them online.

While websites can serve a similar purpose, they are often too broad and don’t provide an at-a-glance summary of everything a person does. Meanwhile, a link in bio page is much more succinct and contains only the most important details.

It can include social media profiles, blog posts, descriptions about the person, a portfolio, or even an online store. It’s basically a custom-built landing page that you can use as a single hub you can direct all your followers to when they want to learn more.

But why should you use bio apps for Instagram and other platforms? Here are a few compelling reasons:

• Boost brand identity. Having a single hub for your online presence will help create a more uniform brand identity, allowing you to establish who you are, what you do, where you can be reached, and why people should follow you.

• Grow your following. When someone likes your social media content on one platform, you want to make it as easy as possible to learn more about you and follow you elsewhere. Having a link in bio app on Instagram and other platforms is the easiest way to grow your following.

• Track performance. Leading link in bio tools offer analytics features that allow you to figure out which links generate the most traction and what you should focus on in your branding and marketing.

• Capture leads. While having a social media following is great, it doesn’t give you as much control over who sees your content. With link in bio solutions, you can capture people’s email addresses and create a list that you can market to forever.

• Make more sales. A comprehensive link in bio service is much more than a place to share your social media profiles. It can become a powerful marketing and sales tool, allowing you to direct traffic to your best offers and leverage the initial interest generated on social media.

How to choose the right app for your needs

While it’s clear that link in bio tools can be incredibly valuable, navigating the options available today can be tricky. Some of the features may overlap, but there are also distinct differences that may make one option much better suited for your needs.

Here’s how to decide what’s the best link in bio tool for your situation:

1. Establish a budget. You can find a variety of pricing options for link in bio tools. Some of them have more robust features, while others may be simpler and tailored to casual users. Knowing how much you spend will help you narrow down the list of options quickly.

2. Consider your needs. If you’re looking at link in bio tools, you probably know how you want to use it. Maybe you’re looking for the best website for an Instagram bio link? Or need the ability to post on Instagram and TikTok feeds? Consider your needs and eliminate options that don’t fit.

3. Check the reviews. To avoid wasting time on a link in bio tool that doesn’t deliver, check the reviews to see whether it matches expectations and helps people accomplish their goals. You will also learn about the limitations and can decide if you’re fine with them. 

4. Evaluate yourself. If you still have a few options you’re considering, register and try them yourself. You may discover that one just feels more intuitive and is easier to use, which can often be the most important part of achieving success.

Best link in bio tools for social media in 2024

Now that you know how link in bio tools work and why they matter, let’s explore the top options on the market today.

MyPage

MyPage is a newcomer in the link in bio tool scene, but it’s already making a splash as one of the most promising options for creators who want an intuitive and easy-to-use solution that comes with a range of powerful features, as well as unique perks that go beyond just a page.

➕ Pros

• Very beginner-friendly, requires no code to use
• Intuitive creative dashboard to ensure you match your brand
• Keep track of performance with insightful tracking features
• Email signatures and email tracker

➖ Cons

• Doesn’t yet have a long track record, but has been around for a long time as a professional email signature provider.

Free plan: Yes

Beacons cost: From $6/month.

G2 Rating: 4.7 ⭐

Beacons

Beacons is an all-in-one creator platform that comes with a suite of features beyond a link in bio, such as the ability to create an online store and build an email list. But you can also use it to build a central hub for your business that helps you build your audience.

➕ Pros

• One of the most comprehensive creator platforms on the market.
• A range of monetization, sales, and lead generation tools.
• Has a free plan to get you started.

➖ Cons

• Can take time to master all the features, more complex than alternatives.
• The free plan can be limiting.

Free plan: Yes

Beacons cost: From $30/month.

G2 Rating: 4.4 ⭐

Hoo.bee

Hoo.bee is an interactive and versatile creator platform that makes it easy to showcase your online presence in one place and monetize your efforts using a user-friendly design process.

➕ Pros

• Create exclusive experiences for followers
• Allows to partner with brands for monetization
• Offers powerful analytics

➖Cons

• Hoo.bee is invite-only and caters to more established content creators.
• Not suitable for those just starting out

Free plan: No

Beacons cost: N/A

G2 Rating: N/A ⭐



Milkshake

Milkshake is a free and mobile-friendly Instagram link service that allows users to create simple but good-looking websites where they can share their most important links. 

➕ Pros

• Takes minutes to create
• Fun designs that have a contemporary aesthetic
• Intuitive card-based design process

➖ Cons

• Designs can be limiting and too similar
• Lacks more advanced marketing features

Free plan: Yes

Beacons cost: From $2.99/month.

G2 Rating: N/A ⭐

Bento.me

Bento.me is a fun-to-use link in bio tool that employs a fun drag-and-drop system for getting the page to look just how you want it to. You can drag and arrange boxes of various elements you want to include, which can range from your social media profiles, blog posts, maps, calendars, quotes, and basically anything else.

➕ Pros

• A unique design process gives you complete freedom to make it your own
• Interactive box widgets allow you to draw attention where you want
• Basic analytics features already available, with more to come

➖ Cons

• Still in early development changes
• Not as comprehensive as some of the other options
• The designs all look similar, even if they can be customized

Free plan: Yes

Beacons cost: Free

G2 Rating: 4.9 ⭐

Komi

Komi is a landing page builder designed specifically for creators. It offers a range of integrations and partnerships, making it simple to create a central hub for your online presence. Komi has a strong focus on monetization, offering a convenient process for having all your offers and sales in a single place and using them for upselling, cross-selling, and analyzing performance.

➕ Pros

• Maximize your earnings with advanced monetization options
• Aggregate and display your content from multiple platforms
• The Premium plan offers personalized service from a dedicated account manager

➖ Cons

• Can be difficult to learn without the pricey Premium plan
• Designs can look cluttered

Free plan: No

Beacons cost: From $10.50/month.

G2 Rating: 4.4 ⭐

Tapni

If you’re looking for a simple way to quickly create a digital business card, Tapni offers a range of features that can make the process easy. You can share your Tapni card page in one tap, use QR codes to allow people to find you during live events, and add all the essential details about your online presence in a single place.

➕ Pros

• Works great for live events when you want to share details in a contactless way
• Compatible and looks good on almost any device
• Versatile customization options to suit your brand and goals

➖ Cons

• Most customization features require paid plans
• Reliant on a smartphone for sharing
• Not geared towards sharing in social media bio, more of a digital card

Free plan: Yes

Beacons cost: From $19.90/month.

G2 Rating: 4.4 ⭐

Feedlink

When looking for a link in bio app, Instagram and TikTok compatibility is a key requirement. The team behind Feedlink knows this and has designed a tool that’s not just easy to use on your social media platforms, but actually mimics the design and feed-like structure, allowing you to add not just your links but also import posts from your social profiles.

➕ Pros

• Variety of ways to display, curate, and share content
• Easily adaptable design ensures consistent display on all screens
• Works seamlessly with main social media platforms, acting as their extension

➖ Cons

• No ecommerce integrations yet
• Lacks some of the expected customization features
• Lacks reviews and social proof

Free plan: Yes

Beacons cost: From $6/month.

G2 Rating: N/A ⭐

Linktree

When it comes to link in bio tools, Linktree is by far the most popular option. So much so that it’s become a synonym with creator landing pages and setting the standard for what users expect. But while it remains extremely popular and offers a range of features, it’s no longer the clear-cut winner in terms of design flexibility and innovation.

➕ Pros

• Very easy to create a link in bio page in a few minutes
• Still very affordable despite its popularity
• Trusted by social media users because of its prominence

➖ Cons

• Designs aren’t the most versatile and flexible
• More advanced features are locked behind higher-tier plans
• Focuses on links and not a more engaging experience for visitors

Free plan: Yes

Beacons cost: From $4/month.

G2 Rating: 4.6⭐

Lnk.bio

Lnk.bio is a simple and intuitive option for those who just want to share all the relevant links with their social media audiences. The tool is very well integrated with Instagram and other social media platforms, allowing you to quickly customize your page and share a URL with your followers. It also offers one of the most affordable paid plans that comes with a robust list of features.

➕ Pros

• Completely web-based
• Very short and snappy links for your social media
• Incredibly affordable

➖ Cons

• No integrations
• Lacks more advanced features

Free plan: Yes

Beacons cost: From $0.99/month.

G2 Rating: 4.5⭐

Later

Linkin.bio is a tool by Later, a comprehensive social media management solution. The tool is designed mainly for Instagram and TikTok, offering the ability to create a fully customizable page with an emphasis on driving social media traffic to your offers and driving sales.

➕ Pros

• Easy to customize every detail on your page
• Great for monetizing your social media presence and improving sales
• Part of a more comprehensive solution

➖ Cons

• No longer offers Shopify integration
• More expensive than most alternatives

Free plan: Yes

Beacons cost: From $25/month.

G2 Rating: N/A ⭐

Shorby

Shorby is another popular link in bio tool designed to highlight your top posts on social media. You can set up the page to feature animations, links, and social media posts you want to feature, driving traffic and growing your following in the process.

➕ Pros

• Great for Instagram and TikTok users
• Very simple to use and mobile responsive

➖ Cons

• Doesn’t offer templates
• Lacks analytics and other more comprehensive features

Free plan: No

Beacons cost: From $12/month.

G2 Rating: 4 ⭐

Bio.sites

Bio.sites is a Squarespace-owned link in bio tool that offers a range of comprehensive features and comes with a free plan. It comes with engaging and versatile designs, various monetization options, a wide range of integrations, and analytics features that help keep track of your progress.

➕ Pros

• A range of beautiful templates that make it easy to match your brand
• A robust free version that will be more than enough to get started
• Easy to boost sales through various payment options you can embed

➖ Cons

• Not a lot of customization options beyond the templates
• Not an autonomous app, part of Unfold

Free plan: Yes

Beacons cost: From $4.99/month.

G2 Rating: 4.4⭐

Sendpulse

Sendpulse is an all-in-one marketing and sales platform, but it also offers a simple but powerful link in bio tool that allows you to share multiple links and highlight your brand. You can also use it to collect leads, as it can create a standalone page where you can capture email addresses in exchange for downloadable content.

➕ Pros

• Part of a comprehensive marketing platform
• Provide detailed information about your services
• Utilize offers to make sales and create urgency

➖ Cons

• Not as comprehensive as standalone solutions
• Designs are somewhat similar and limiting

Free plan: Yes

Beacons cost: From $6.40/month.

G2 Rating: 4/6 ⭐

Tap Bio

Tap Bio is a link in bio tool that specializes in helping creators, influencers, and brands connect with their followers. It specializes in Instagram but can be used across your social media platforms to provide an easy way to reach you and learn more about what you do. Its main appeal is the ability to create clickable Instagram post links that can lead to your best offers or your main link in bio page.

➕ Pros

• Increase engagement on Instagram using clickable posts
• Very easy to design and edit as many mini-pages as you want
• Visually appealing designs that mimic Instagram posts

➖ Cons

• Doesn’t have any templates
• The free plan has Tap Bio branding

Free plan: Yes

Beacons cost: From $5/month.

G2 Rating: 4.4 ⭐

What are the best free link in bio tools in 2024?

The list above should give you plenty of options to consider for your link in bio needs. And the good news is that many of the tools have free options that will get you started without a financial commitment.

Here are the four best free options you should consider:

1. MyPage. Even though it’s a new solution, MyPage leverages the experience of a proven email signature tool to create a seamless experience for users, providing a range of templates, an easy setup process, and the ability to quickly create a central hub for your online presence.

2. Feedlink. Feedlink is another tool that offers a range of great features in its free plan. If you want to post blog posts, create beautiful designs using templates, and have access to free analytics, it’s definitely worth considering.

3. Linktree. Despite being the market leader, Linktree maintains a free plan that will allow you to share your social button links, embed videos and various apps, as well as accept payments, all while giving you access to free themes and link thumbnails.

4. Tap Bio. If you just need one link in bio page and don’t need analytics, Tap Bio’s free plan might be enough to get you started. It’s a simple tool, but features like clickable Instagram posts and email capture make it a solid free option.

Enhance your online presence with MySignature

Having a link in bio page is a great way to strengthen your online presence and make it easier for your fans to reach you. But when you use MySignature, you can also get a professional email signature that will help promote your brand with every email you send.

MyPage and MySignature complement each other as two powerful marketing tools, allowing you to maintain brand consistency across social media and email communications.Get started with MySignature today!