How to Create HTML Email Signature to Boost Your Personal Brand

Sometimes, creating an attractive email signature is essential. It is necessary for your business when you represent a company or for your personal brand when you offer your services.

A professional signature helps you interest the readers, helping them contact you fast and easily, show your personality, and look friendly and polite. Therefore, you would need the best HTML signature that is appropriately formatted and includes your logo or headshot.

Meanwhile, it’s not so easy to build a good signature for your personal brand. The reason is that multiple operating systems and email clients exist nowadays. Each of them interprets the available HTML code differently.

Therefore, your signature is to be responsive that is mobile-friendly, cross-platform, compatible, to be represented on the screen accurately and correctly.

Let’s check how to create an HTML email signature that is properly designed, attractive and informative.

What is an HTML Signature?

An HTML (Hypertext Markup Language) signature is a piece of text appearing at the bottom of your online message.

It is different from the simple and common, plain text by an ability to display images in different sizes, colors, and shapes, add tracking links, lines, or dots and other design elements.

Check these eye-catching HTML signature examples to realize that the signature can be not boring but eye-catching, elegant, and recognizable.

In the past, you probably had to be an experienced coder, an email signature designer, or a developer to create an HTML signature. Old methods implied building numerous HTML tables with multiple rows and columns, writing long and complex codes, to create an email footer or disclaimer with a complicated layout.

The CSS (cascade style sheets) language knowledge was also necessary, as these elements were helped position the text and represent graphic elements in the web pages and messages. The authors had to set the right columns' width and height to make sure the target email client surmises the dimensions properly.

Nowadays, the creation of an HTML signature is fast and amazingly simple. It takes only several minutes and no effort at all. Just use an advanced and efficient HTML email signature generator, and be sure that your message signature is unique, compatible with all available platforms, and adequately represented.


Why use HTML for email signatures?

It’s clear that using HTML can make a professional email signature look much better. But what are some of the other advantages that creating a custom email signature as an HTML file can offer?

Let’s explore below.

Better flexibility

A huge advantage of creating HTML email signatures is the flexibility you get in creating a visually-appealing and eye-catching design. Using CSS code and clickable visual elements can enhance the design process and help with styling your signature to match your brand and goals.

Whether you want to add images, branding elements, calls to action or banners, or simply utilize a custom font size or spacing, an HTML-based email signature editor makes it easy to seamlessly blend different elements in your signature section.

Consistent branding

One of the main purposes of having any type of email signature is to use it as a way to showcase and position your brand. Adding a company logo, color scheme, and other branding elements can separate your signature from the competition and make your emails instantly recognizable in the inboxes of your customers.

At the same time, having branding elements in your email signature is crucial for maintaining a professional image and being trusted by the people you send emails to. A well-designed email signature can instill confidence that your company is legitimate and that the claims you make can be trusted.

Dynamic elements

When you utilize HTML, the email signature becomes much more than a way to showcase branding and share contact details. You can edit HTML code to add a variety of dynamic elements that help drive action and serve as a powerful marketing tool.

These elements can include call-to-actions, banners, buttons, social media links, clickable icon images, and even GIFs. The simple process of editing a professional email signature template will make it much easier to entice people to take action with every email you send.

email signature template

Discover More Inspiring Email Signature Examples!

Improved readability

A big part of creating an effective signature section is making sure that it’s easy to read. After all, including relevant information about your business will only matter if people can easily read and understand it.

With HTML signatures, you will have complete control of how different elements will look, which means you can set up the font size, font weight, and the overall font style in a way that boosts readability and aligns with your brand.

Responsive design

81% of people prefer to open emails on mobile devices. And that means that for your email signature to be useful, it needs to seamlessly adapt to different screen sizes and browsers.

When you utilize HTML email signature templates, you can rest assured that each element will display correctly on any device or browser, making the creation process much easier and faster.

7 Easy Steps to Build a Simple HTML Email Signature

Modern services help you add an informative and well-designed signature easily and focus on your key business without wasting any second of your cherished time.

Find a reliable, safe, and free HTML email signature creator, like MySignature, go to the service website and sign up for an account. Note that although the free option allows you to create a structured HTML email sign-off, it may not be sufficient if you want your signature to be on-brand.

Advanced features allow you to customize the design to stay in line with your brand identity, boost your personal social media profiles, and much more.

1. Start creating your signature

Go to the MySignature online generator and click the "Create Signature" button to initiate the signature generation.

Start creating your signature

2. Select your ideal template

Choose one of the predesigned templates that reflects the best your brand voice. You can select the necessary template category from the drop-down menu or start creating your HTML email signature from scratch. Consider what type of email signature format would work best in your situation.

email signature template

3. Fill in the personal information

Add the necessary contact details such as your position, official name, addresses, and phone numbers.

Fill in personal information in the MySignature email signature software editor.

contact information email signatures

4. Add social media icons

Click the "Social" tab, select the social media you use heavily, and need to add to the contacts. Edit each social media details, changing the URL.

Add social icons to your HTML email signature.

5. Customize your email sign-off design

Proceeding to the design, customize your email signature to make sure it's in line with your brand identity. Choose the best-suitable layout options, such as font size, color, background.

colors email signatures

Some basic HTML footer templates are available in our free editor. The premium editor allows you to choose from a wider variety of signature templates, add different icons, and use advanced design tools.

6. Save your signature

Once you have finished customizing your email signature, save the changes by clicking the "Save signature" button.

save signature

7. Install your sign-off

If everything is ok, click the "Copy to clipboard" button or select the HTML code of the signature you previewed to proceed with the installation. As you see, not only the coders can manage the important task, making use of professional services.

Note: check installation guide for your email client before installation.

Quite naturally, the mail signature HTML template is to be personalized, targeting the right person and the device used to read the message.

Install email signature

How to add an image to an HTML email signature

The easiest way to add an image to your HTML email signature is to use the MySignature signature generator. Here are the instructions you should follow when adding and styling an image:

1. Once you fill out the necessary email signature details, such as the email address, phone number, and position, the first step is to go to the Images tab and select whether you want to add a logo, a banner, or both.

2. Then, choose an image file you want to upload.

3. Once the image is uploaded, you will be able to see how it looks as part of the email signature. You can use the built-in editor to adjust the size and shape of the image.

4. If you want to make the image clickable, add the link to the Image tab.

5. Once you’re happy with how each element in your signature looks, click the Finish button and upload your email signature to your email service provider.

Benefits of Using MySignature Service

The HTML email signature generator helps you to make your messages professional, relevant, and informative thanks to the signatures that:

  • are branded
  • mobile adaptive
  • and cross-platform.

Professional and elegant HTML email signature design helps boost your personal brand and make a positive impression on the recipient.

A promotional banner or some marketing tools can be added, showing not as attachments, but as the message part.

The signature creation takes only about 5 minutes of your precious time, and the result might surprise you!

Helga Zabalkanska
Helga Zabalkanska
Helga is a CMO at MySignature and digital marketer with 7+ years of experience. Having worked in numerous industries she has a deep understanding of various markets and a variety of tools as well as growth hacking techniques that can boost marketing activity in a particular sphere.

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