How to Create a Brand Strategy that Reflects Your Unique Vision

How to Create a Brand Strategy that Reflects Your Unique Vision-st

You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication.  Continue reading “How to Create a Brand Strategy that Reflects Your Unique Vision”

How to end your emails: tips for writing the best email closing

Create email signature

You can choose to end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. No matter if you write a formal or informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. In this blog post, I have collected some tips for ending emails on any occasion. Continue reading “How to end your emails: tips for writing the best email closing”

How to make a professional email signature in 5 easy steps

professionelle E-Mail-Signatur

We spend much time to create an interesting subject line to the email to grab the recipient’s attention; less time to write the main message; and when it comes to finishing it we get tired and lose steam. This way our email looks unbalanced. If the recipient opens it and reads to the end, they notice that the writer’s concern about the email fades down with each sentence. Based on this, the recipient forms the opinion about you or your brand.

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Tips for travel agents: how to win clients with right emails

signature for travel agents

Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.

The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.

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