Branding is essential in all industries and professions today. To draw the attention of your prospective customers or employers, you need a powerful personal brand statement. It helps them to quickly identify your value.
This article helps you understand a personal brand statement and its importance, how to craft one of your own, outline inspirational personal brand statement examples, and provide personal brand statement tips.
Continue reading "How to Write a Personal Brand Statement in 8 Steps [+Examples]"
Images are essential in today’s digital world. They draw attention, promote interest, elicit emotions, and make sales.
But not everyone has time, money, and skills to take photos for a new project or business. Besides, coming up with original product photography ideas can also cause much stress. Since most concepts have been already presented, you need to think outside the box to create content that will surely attract customers’ attention. In such cases, photo stock sites can be a real saver. Continue reading "The Best Photo Stock Sites for Any Business or Personal Purposes"
You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"
You can end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. However, whether you write a formal or informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. I have collected some tips for ending emails occasionally in this blog post. Continue reading "How to end your emails: tips for writing the best email closing"
If you have to create a single email signature for your private usage, it may cause no difficulties. You can devote as much time to designing it as you need. But when you have to generate a hundred of corporate email signatures for all of your employees, it may be rather problematic and time-consuming. Continue reading "How to benefit from using an online email signature creator"
Each day you send and receive dozens of business emails. You find some of them fantastic, but some appear to be so illogical and plain. What’s wrong? How do you identify a good email and a bad one? One of the things you pay attention to is an email signature, its content and design. It tells much about the sender.
Continue reading "Mindless email signature mistakes you should never repeat"
We spend much time to create an interesting subject line to the email to grab the recipient’s attention; less time to write the main message; and when it comes to finishing it we get tired and lose steam. This way our email looks unbalanced. If the recipient opens it and reads to the end, they notice that the writer’s concern about the email fades down with each sentence. Based on this, the recipient forms the opinion about you or your brand.
Continue reading "How to make a professional email signature in 5 easy steps"
Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.
The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.
Continue reading "Tips for travel agents: how to win clients with right emails"
According to Placester, 49% of 137 respondents in the real estate industry work more than 40 hours a month and spend much of this time on personal branding which includes online ads, market analysis, portfolio creation, following leads and many other things hidden from others eye’s.
Continue reading "How real estate agents can benefit from email signature?"
While active job seekers may respond to any of your messages, passive candidates are not interested in reading the same-type emails each time they check their inbox. In view of this, the first contact with a candidate is the biggest challenge for recruiters.
Continue reading "How to make your recruiting emails read by candidates?"