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Pros and Cons of Becoming an Affiliate

Affiliate MySignature

Affiliate marketing is not new in the field, but recently, it has been winning increasing popularity and solid revenues. Have you heard that one influencer managed to generate $7 million in retailer sales for one year? Decent earnings are an attainable goal for the affiliate marketer. Still, like anything else, it has its pros and cons both for businesses and affiliates themselves. Browse through this post and find out whether you want to give it a try. Continue reading “Pros and Cons of Becoming an Affiliate”

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Hot email marketing trend predictions for 2019

marketing prediction 2019

With the online world changing a mile a minute, keeping up with evolving technologies comes as a real challenge. The 2019 year is just days away, so it’s high time to look ahead and figure out what’s going to happen with email marketing that soon. The more you know about emerging trends, the easier it is to plan your strategy and predict possible outcomes. In view of this, I’m going to describe 5 directions in which you can move to stay fresh in the tricky email marketing industry. Continue reading “Hot email marketing trend predictions for 2019”

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Why Ivanka Trump shouldn’t have used her personal email for business purposes

Ivanka Trump

According to the Washington Post, last year Ivanka Trump, the daughter of the President of the United States and in addition senior advisor of the White House, sent hundreds of emails regarding government activities via her personal account. Most of the emails were addressed to the aides and included much of the confidential information.

This caused alarm among the White House officials. The reason is that in 2016 Donald Trump personally criticized Hillary Clinton for carrying out email correspondence through her private email server. And now his daughter is doing almost the same. Continue reading “Why Ivanka Trump shouldn’t have used her personal email for business purposes”

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Useful Gmail tricks that will “polish” your email communication

Have you ever sent an email addressed to Jane, a very respective client of your company or maybe your tutor or supervisor, with the introduction sounding like Dear Bane…? I know that dirty language that comes afterward. Only one letter, a tiny mistake. Should I now recall and describe the feelings right at that moment? No? Ok. So, I’d better try to help avoid such situations.

In this blog, I will tell you about some Gmail features, extensions and hidden options that might be very helpful if you devote lots of time to communication via email. Let’s go.

Continue reading “Useful Gmail tricks that will “polish” your email communication”

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5 ways to use the email signature in digital marketing

digital marketing

For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.

While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”

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Seven “B”s on How to Help your Customers

Customer Support

Unfortunately, sometimes it is not enough just to create a great product and push it out into the big world hoping for the best. The truth is you need to chaperone it all the way and help people around to get to know it. Do you know how many clients you lose because of poor customer support? Up to 50%.

People are often confused and frustrated when trying out something new. Don’t you kid yourself thinking that someone will actually read the Terms and Agreements or some kind of manual before using the product or even after detecting a problem using it. Most customers tend to be helpless and will turn to you for help. Either they are in fact technically challenged or just lazy and inattentive, it is your responsibility to have their back.

Continue reading “Seven “B”s on How to Help your Customers”

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Black Friday Mood: Ideas to Boost Your Sales

Black friday 2018

Do you think you have plenty of time to prepare for Black Friday? Well, you won’t solve this issue overnight. The time before the big sale is a perfect possibility to announce about yourself loudly. And right now is the last call actually – you still have a few days to inform your customers about your offers. Ready to overview your strategies and build a successful campaign? Let’s go! Continue reading “Black Friday Mood: Ideas to Boost Your Sales”

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The Secrets of Writing High-Converting Promotional Emails

It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”

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Manners matter, mate

Manners matter

The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”