How to Use Cold Outreach to Build Your Personal Brand

Cold Outreach for Personal Brand

Building a personal brand is now non-negotiable for any sales rep out there. What’s the first thing a new contact does? Check your LinkedIn.

This means you need to make sure your reputation online is stronger than that of your rival sales reps. Remember, building your personal brand is not about selling – it’s about connecting and developing relationships.

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How to Create a Brand Strategy that Reflects Your Unique Vision

How to Create a Brand Strategy that Reflects Your Unique Vision-st

You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication.  Continue reading “How to Create a Brand Strategy that Reflects Your Unique Vision”

Business Email Etiquette: The Best Rules And The Worst Mistakes

Business Email Etiquette

The average office worker receives over 120 and sends 40 emails per day. However, experts say that lots of professionals still don’t follow business email etiquette rules and often find themselves in awkward situations. Of course, there are many ways to write an email, but by knowing email etiquette basics, we can avoid confusion, missed opportunities, and miscommunication.

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