Posted on by Oksana

How to Use Google Analytics in Your Email Signature

First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.

However, email marketing is a powerful tool for the brand or name advertising. More precisely:

  • email is the third most influential source of information for B2B communication;
  • clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
  • 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.

Continue reading “How to Use Google Analytics in Your Email Signature”

Posted on by Nina

How to Build an Efficient Invitation Letter?

An invitation letter is evidently a formal, informal or official letter that is designed for informing or notifying the guests about the special function or event, for example, a business meeting, party or a conference. The letter is to present a request for the certain person or organization to attend the specified ceremony or event.

The document is commonly used for inviting people to various events such as graduation ceremonies, official dinners, wedding and anniversary parties. However, a business invitation letter is commonly sent or given for the company employee or manager to attend the certain business meeting, conference of ceremony. Sometimes, the representatives are to play an important role in the given event that is to make a report or represent the company innovations, products or developments. Continue reading “How to Build an Efficient Invitation Letter?”

Posted on by Oksana

Several Ideas for Your Perfect Email Signature Banner

Ideas for signature banner

Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!

First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading “Several Ideas for Your Perfect Email Signature Banner”

Posted on by Nina

Useful tips for Using Google Analytics and the Similar Services

track-email-signature-with-google-analytics

Marketing experts are obsessed with statistics and numbers. The company managers and owners need to know exactly how profitable their investments are. We are to calculate every website view and email click, knowing the promotional campaign results that are stated in sales increase, etc.

Email marketing is amazingly cost-efficient and profitable. According to the recent study, about 20% of recipients open the advertising messages that is an incredibly good return. Emails are non-intrusive; they let users read the ads when they have free time. Good, attractive and informative email signatures make strong impression and make your target customers follow the links and contact the company. Continue reading “Useful tips for Using Google Analytics and the Similar Services”

Posted on by Oksana

Alternatives to Outlook for Mac: Part 2

outlook-alternatives-for-macOS

We’ve already talked about some free ways to substitute the most popular email client Outlook. Here’re some more options for you to consider.

Spark 

Created by Readdle (they are specializing in essential apps for iPhone and Mac), this email application is free of charge and has some vital benefits and built-in features. It recognizes personal emails and adds them to other similar letters so that you could understand what is important at a glance. Notifications and commercials are correspondingly directed to different folders. This way your inbox always looks well-organized and professional.

Continue reading “Alternatives to Outlook for Mac: Part 2”

Posted on by Oksana

How to Optimize Your Work in Gmail: Basics

gmail-optimization

If your professional activity presupposes communication via emails, it would be useful to find out how to make such communication more effective. C-level persons, managers, customer support, marketing departments, and many other – these people receive dozens of letters every morning.

How to manage them properly? How to find the needed email among the monthly correspondence? How to spend time on sending and answering letters more effectively? Continue reading “How to Optimize Your Work in Gmail: Basics”

Posted on by Nina

Why Create a Banner for Email Signatures?

email-marketing-with-banners

Email marketing is an advanced and popular form of promotion. It is time-saving and cost-efficient while the messages are real-time, personalized and informative. It concerns all business sectors such as retailing and wholesaling, travelling and domestic services.

Meanwhile, online marketing faces daunting challenges as modern recipients are sick and tired of frequent spamming and multiple letters go to trash folder by default. That’s why emails are to be attractive, impressive and exceptional and banners help the senders to succeed. Continue reading “Why Create a Banner for Email Signatures?”

Posted on by Nina

Some Awesome Marketing Ideas for Halloween

Hallowen-image

Halloween is a special and fun holiday. It is widely celebrated during the fall season, on the 31st of October, giving a lot of positive emotions to young kids, teens and students. The distinctive traditions come from Celtic tribes that lived within the contemporary Ireland and Northern France territories. The holiday is dedicated to dead relatives and saints, remembering of them and rendering honors. Continue reading “Some Awesome Marketing Ideas for Halloween”