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Why short marketing emails work better

When was the last time you read the email consisting of 500 words or more to the end? Without jumping from the second sentence right to the last one. I’ll bet anything you simply closed that email being at least in the middle and moved it to spam. If you do not read long wordy texts, so why you think your customers should? That’s the issue.

Simple, Short, Clear: the Tenets of Effective Marketing Emails

In 2015, Bloomberg analyzed 40 million emails sent through their platform. Based on the investigation, they determined simplicity, shortness, and clarity as the key tricks of successful marketing emails. Continue reading “Why short marketing emails work better”

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Manners matter, mate

The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”

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How to Write a Killer Newsletter People Will Want to Share

good newsletter

How often do you read the upcoming newsletters? One out of ten, lesser? Me, too. I send them straight into the basket or “Mark as Read.” Okay, but what if you happen to be on the other side of the newsletter, and your task is to make people, such as me and yourself, open and react to this email? Here’s when the fun ends.

What makes some newsletters live long and happily while others receive a “Mark as Read” kiss of death? The answers are facepalm apparent, but even experienced marketers fail to create a masterpiece newsletter every time. Care to give it a try? Here’s what you should do. Continue reading “How to Write a Killer Newsletter People Will Want to Share”

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Details make perfection: once more about the best mail signature templates

Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.

Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!

Continue reading “Details make perfection: once more about the best mail signature templates”

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How to Design an Eye-Catching Email Signature?

good email signature design

Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!

You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.

Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”

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No Cats in Your Email Signature

no cats image

Well, the tip in the title is a little bit straight to the point, and we will definitely come back to it later. Nonetheless, what we really are discussing today in this article is the key differences between a professional email signature and just a regular one. One can’t help but wonder how to create a professional email signature and what the adjective «professional» stands for anyway.

It is no big secret that having an email signature is not the exclusive privilege of a businessperson, your granny, for instance, can totally get one if she wants! Just imagine, she would probably put something like «Nick’s beloved granny, an expert on pancakes matters» into the «Position» field and place the picture of one of her cute cats instead of the photo. So every time she would write an email to you (oh, those modern grandmothers, right?) you’d see something like this in the email footer. Continue reading “No Cats in Your Email Signature”

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How to Cancel the Interview Without Burning Bridges

cancel interview

Are you an employer who’s looking for the right person to close the vacancy? Or are you on the other side of the issue, being a talent in a seak of the perfect career match? The interview meeting as a step toward the goal is a common thing for both people. However, things happen, and sometimes either of the sides needs to cancel an appointment. How to do it politely and stay in touch with a person for the possible future cooperation? Here are some tips both for employers and employees. Continue reading “How to Cancel the Interview Without Burning Bridges”

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Why getting an email signature is vital for your business?

business signature

Can you remember how they did business in the good old days? People met somewhere all dressed up (with the ties around their necks), they were shaking hands and handing over business cards. It was very personal because you actually saw who you were dealing with; you could look them in the eye and decide whether you like them, whether you can trust them. Of course, people still do it nowadays, although many aspects of our professional activities are now very impersonal, sometimes we never even actually meet people we are making business with. Nevertheless, our primitive intuition works just the same here on the Internet as it does in real life. People are more likely to trust you if they can see you in some way and form an opinion about you. Continue reading “Why getting an email signature is vital for your business?”

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How to Add Signature in Outlook

How to Add Signature in Outlook. Most of professional emails are written and sent in Outlook. According to Litmus Email Analytics, the email application takes the third place in terms of the market share after Apple mail and Gmail, engaging 14.3% of users in June 2018. Conducting business communication, it’s essential to make a good initial impression. The latter impression is to be positive, as well, even if you are going to say goodbye, having completed the project.

An impressive, attractive and informative outlook email signature is essential to communicate with your customers, business partners and suppliers. So, let’s check how to complete this daunting and important task in the fastest, easiest and the most efficient way. Continue reading “How to Add Signature in Outlook”