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Videos are on their rise now. Just consider YouTube. As of June 2017, this video platform almost approached FaceBook in the amount of monthly users.
This opens great opportunities for email marketers. Did you know that just adding the word “video” to the email subject increases the open rate? Continue reading “How videos help increase the effectiveness of email marketing”
Email marketing has become an effective and flexible tool for promoting your product or services. If carried out properly, it helps attract and retain customers by allocating the minimum budget.
59% of B2B digital marketers believe that compared to other marketing channels, email is one of the most efficient in regards to revenue generation. Continue reading “Metrics for Measuring the Effectiveness of Email Marketing”
Google has introduced a Gmail confidential mode which will be available to administrators and end users on June 25th, 2019. This new feature aims to add more security and protect users’ private information.
The mode will be enabled by default both on desktop and mobile devices. Users will be able to turn in off by altering their settings manually. Continue reading “Protect Sent Emails with a New Gmail Confidential Mode”
While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.
A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”
In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.
Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”
In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading “Crash Course in Email Signature Template Design”
While in our everyday life we are used to communicating with people via mobile phones, social media, various messengers such as Viber, WhatsApp, Facebook Messenger or just chat face to face, in business these methods are absolutely inappropriate.
To get the message across, business people use email, and in this blog post we are going to figure out what makes a good and effective business email. Continue reading “A complete guide of writing the best business emails”
The usage of mobile devices is dramatically growing from day to day. People tend to do things on the go to save time and stay tuned.
For example, it is no more a miracle that phones are convenient for managing your emails faster and more efficiently. Compared to other gadgets such as laptops or tablets, smartphones cover the biggest percentage of users aged from 18 to 24. Continue reading “5 mobile marketing tools that may help you”
In business, it is crucial to choose your partners wisely. No man is an island. Steve Jobs and Steve Wozniak, Bill Gates and Paul Allen, Sergey Brin and Larry Page… Once each of these people made the right choice that defined their career and brought them to success. Therefore, I can assure you that good discernment of character is a key to prosperity both in business and in private life.
Unfortunately, in the age of technology, we are often being robbed of a chance to use our intuition since we have to do business with people we have never met in person. How are we supposed to get an adequate impression of someone who is being introduced to us in the form of zeroes and ones alone? Continue reading “What an email signature can tell you about its owner”
First, let me tell you about my dad. My dad is a Do-It-Yourself aficionado. He has not bought a single piece of furniture in his entire life and he never misses a chance to proclaim once again his self-sufficiency in terms of furnishing his own house. The truth is he despises furniture stores with passion. In fact, IKEA is more of a swear-word in our family.
Why would any decent man buy a ready-made nightstand or a dining table if he can make one with his own hands? Of course, the process may take many months and there is always a possibility that the bulky table of his own production may end up standing in the hallway just because it would not fit through the kitchen door. At the end of the day, this is not about my father being cheap, he just likes to do things with his own hands and he takes pride in his creations no matter how bulky and monstrous they look to other people.
Continue reading “You can write your email signature all by yourself! The question is… should you?”