In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.
If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.
Continue reading “How an Eye-Catching Email Signature for Freelancers Can Increase Your Income”
While it is easy to create promotional emails, making sure that they don’t end up in the subscriber’s spam folder can be a challenging task. The list of criteria used to judge the ‘spamminess’ of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.
Continue reading “How to Create Effective Promotional Emails and Avoid Spam Folder”
The advent of social media and other technological advances has played a major role in marketing strategies for businesses. It almost seems like email marketing is a thing of the past. Is it true?
Well, not yet!
Continue reading “A guide to a successful automated email marketing campaign”
When building your brand’s online image, every little detail counts. Even as little as your email signature. Many businesses don’t pay enough attention to creating professional email signatures. Meanwhile, adding something as basic as a link to your website to your email footer can already make a huge difference. Continue reading “Proper Email Signature Is The First Step to Building A Successful Business”
Email is one of the essential communication tools for business you will find out there. It isn’t as intrusive as a phone call, isn’t as informal as text, and still manages to be both fast and convenient. It allows you to engage, as an entrepreneur or employee, in normal business from wherever you are. Continue reading “Essential Tips To Manage Your Work Email”
Videos are on their rise now. Just consider YouTube. As of June 2017, this video platform almost approached FaceBook in the amount of monthly users.
This opens great opportunities for email marketers. Did you know that just adding the word “video” to the email subject increases the open rate? Continue reading “How videos help increase the effectiveness of email marketing”
Email marketing has become an effective and flexible tool for promoting your product or services. If carried out properly, it helps attract and retain customers by allocating the minimum budget.
According to recent Email Usage Statistics in 2019 report, the U.S. workers will receive an average of 126 emails a day. 59% of B2B digital marketers believe that compared to other marketing channels, email is one of the most efficient in regards to revenue generation. Continue reading “Metrics for Measuring the Effectiveness of Email Marketing”
Google has introduced a Gmail confidential mode which will be available to administrators and end users on June 25th, 2019. This new feature aims to add more security and protect users’ private information.
The mode will be enabled by default both on desktop and mobile devices. Users will be able to turn in off by altering their settings manually. Continue reading “Protect Sent Emails with a New Gmail Confidential Mode”
While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.
A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”
In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.
Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”