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Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience?
Well, the short answer is: not at all!
Continue reading "Email Trackers: Your Ultimate Guide"
An image is the first thing that grabs the reader's attention on the screen. It works the same way with email signatures. But what to do if it doesn't display correctly and can hurt your reputation and branding?
Continue reading "Why do images appear large after a reply or forward message?"
Have you sent an email with your signature added and detected that the signature font formatting changes automatically in the email replying or forwarding in Outlook?
Continue reading "Why does the signature font color change when replying/forwarding in Outlook?"
Branding is essential in all industries and professions today. To draw the attention of your prospective customers or employers, you need a powerful personal brand statement. It helps them to quickly identify your value.
This article helps you understand a personal brand statement and its importance, how to craft one of your own, outline inspirational personal brand statement examples, and provide personal brand statement tips.
Continue reading "How to Write a Personal Brand Statement in 8 Steps [+Examples]"
Have you sent an email with your signature added to Outlook and detected some extra spaces added to it after sending a message?
Continue reading "Why does the signature have extra line spaces in Outlook?"
Displaying images as attachments is a common problem. Unfortunately, the solution is not so evident because there can be many reasons.
Companies make significant efforts to increase their brand. They spend a lot of money to raise awareness. A well-built brand in customers' minds lets the company improve sales and multiply profits, setting the competitors away.
The brand is not limited only by the market position of the company or its external communication. At the same time, inside the company exist tens or hundreds of personal brands. This magic happens because every employee has his personal brand, wanted or not.
Continue reading "Personal brand at work: 16 Recommendation to Follow"
People tend to put trust in professionals and specialists that stand above the cluttered crowd and make themselves known to be the go-to figures in their fields.
There are a lot of ways to bump up your personal branding and maximize your exposure. And one of the most powerful ways is using personal branding videos.
Continue reading "Personal Branding Video: Why Does It Matter?"
Dark mode is already a trend of the user interface, becoming more and more popular each year. Today, dark mode is available for most devices and software applications, including popular email clients (Gmail, Outlook, Apple Mail).
Continue reading "How to Use Email Signatures in Dark Mode: the Best Tips"
Money isn’t everything, but it won’t hurt if you earn some on your personal brand.
Continue reading "21 Ways to Monetize Your Personal Brand and Start Making Money"