Effective Email Signature Design Guide

Sending several dozens of messages every day, employees of small companies and large corporations manage efficient and powerful ad campaigns. Quite naturally, you strive to contact the audience successfully, engaging potential buyers or business partners to cooperate.

Thus, you communicate your brand identity, attracting the readers by professional, relevant and informative messages. Thus, a wonderful email signature is a must to make the proper, positive impression. Its result definitely depends on the information transmitted, its sense and content. If the information is interesting, timely, short and simple, it will hit the target immediately, making the reader contact you. Continue reading “Effective Email Signature Design Guide”

5 Common Mistakes to Avoid While Writing Letters on Your Mobile Device

Until 1995, we used cell phones only for making calls. Modern mobile devices are so functional and user-friendly that about 49 % of all letters are open on smartphones. 67% of customers worldwide use their mobile devices for reading messages daily or, at least, weekly.

The messages are commonly optimized for reading on smartphones; multiple feature-rich mobile applications for iOS and Android are available, empowering great users’ experience. Additionally, we are always in hurry nowadays and prefer the fastest and the easiest solutions. Continue reading “5 Common Mistakes to Avoid While Writing Letters on Your Mobile Device”

Choosing the Right Color for Your Email Signature

signature color

The perfect and brilliant email signature design is important for the final messaging results. It may be decisive, making the first, basic impression about your honored company and the author. Upon opening the letter, the recipient notices your visual brand immediately, catching the general mood and ambiance of the business.

Therefore, it invites the special emotions, communications and cooperation. And the best, easy way to express your creativity and personality, professional approach is the right logo and email signature colors selection. Continue reading “Choosing the Right Color for Your Email Signature”

How to Use Google Analytics in Your Email Signature

First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.

However, email marketing is a powerful tool for the brand or name advertising. More precisely:

  • email is the third most influential source of information for B2B communication;
  • clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
  • 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.

Continue reading “How to Use Google Analytics in Your Email Signature”

How to Build an Efficient Invitation Letter?

Invitation letter

An invitation letter is evidently a formal, informal or official letter that is designed for informing or notifying the guests about the special function or event, for example, a business meeting, party or a conference. The letter is to present a request for the certain person or organization to attend the specified ceremony or event.

The document is commonly used for inviting people to various events such as graduation ceremonies, official dinners, wedding and anniversary parties. However, a business invitation letter is commonly sent or given for the company employee or manager to attend the certain business meeting, conference of ceremony. Sometimes, the representatives are to play an important role in the given event that is to make a report or represent the company innovations, products or developments. Continue reading “How to Build an Efficient Invitation Letter?”

Several Ideas for Your Perfect Email Signature Banner

Ideas for signature banner

Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!

First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading “Several Ideas for Your Perfect Email Signature Banner”

Useful tips for Using Google Analytics and the Similar Services

track-email-signature-with-google-analytics

Marketing experts are obsessed with statistics and numbers. The company managers and owners need to know exactly how profitable their investments are. We are to calculate every website view and email click, knowing the promotional campaign results that are stated in sales increase, etc.

Email marketing is amazingly cost-efficient and profitable. According to the recent study, about 20% of recipients open the advertising messages that is an incredibly good return. Emails are non-intrusive; they let users read the ads when they have free time. Good, attractive and informative email signatures make strong impression and make your target customers follow the links and contact the company. Continue reading “Useful tips for Using Google Analytics and the Similar Services”

Alternatives to Outlook for Mac: Part 2

outlook-alternatives-for-macOS

We’ve already talked about some free ways to substitute the most popular email client Outlook. Here’re some more options for you to consider.

Spark 

Created by Readdle (they are specializing in essential apps for iPhone and Mac), this email application is free of charge and has some vital benefits and built-in features. It recognizes personal emails and adds them to other similar letters so that you could understand what is important at a glance. Notifications and commercials are correspondingly directed to different folders. This way your inbox always looks well-organized and professional.

Continue reading “Alternatives to Outlook for Mac: Part 2”