Nowadays, brand identity is so much more than a website, or a Facebook page. People spend hours choosing the best colors, fonts, and slogan for their companies, as they want their brand to be harmonized and consistent. Brand identity will represent your values and your seriousness, and it’s a crucial step in creating your own business.
Of course, after creating some of those design items, like your logo, you will need to showcase it everywhere: website, social media, promotional material, and of course, your email signature. Today, in collaboration with our partner Free Logo Design, we talk about three reasons why you should definitely add your logo to your email signature. Continue reading “Why your logo should appear in your email signature?”
Marketing experts are obsessed with statistics and numbers. The company managers and owners need to know exactly how profitable their investments are. We are to calculate every website view and email click, knowing the promotional campaign results that are stated in sales increase, etc.
Email marketing is amazingly cost-efficient and profitable. According to the recent study, about 20% of recipients open the advertising messages that is an incredibly good return. Emails are non-intrusive; they let users read the ads when they have free time. Good, attractive and informative email signatures make strong impression and make your target customers follow the links and contact the company. Continue reading “Useful tips for Using Google Analytics and the Similar Services”
We’ve already talked about some free ways to substitute the most popular email client Outlook. Here’re some more options for you to consider.
Created by Readdle (they are specializing in essential apps for iPhone and Mac), this email application is free of charge and has some vital benefits and built-in features. It recognizes personal emails and adds them to other similar letters so that you could understand what is important at a glance. Notifications and commercials are correspondingly directed to different folders. This way your inbox always looks well-organized and professional.
Continue reading “Alternatives to Outlook for Mac: Part 2”
If your professional activity presupposes communication via emails, it would be useful to find out how to make such communication more effective. C-level persons, managers, customer support, marketing departments, and many other – these people receive dozens of letters every morning.
How to manage them properly? How to find the needed email among the monthly correspondence? How to spend time on sending and answering letters more effectively? Continue reading “How to Optimize Your Work in Gmail: Basics”
Email marketing is an advanced and popular form of promotion. It is time-saving and cost-efficient while the messages are real-time, personalized and informative. It concerns all business sectors such as retailing and wholesaling, travelling and domestic services.
Meanwhile, online marketing faces daunting challenges as modern recipients are sick and tired of frequent spamming and multiple letters go to trash folder by default. That’s why emails are to be attractive, impressive and exceptional and banners help the senders to succeed. Continue reading “Why Create a Banner for Email Signatures?”
Halloween is a special and fun holiday. It is widely celebrated during the fall season, on the 31st of October, giving a lot of positive emotions to young kids, teens and students. The distinctive traditions come from Celtic tribes that lived within the contemporary Ireland and Northern France territories. The holiday is dedicated to dead relatives and saints, remembering of them and rendering honors. Continue reading “Some Awesome Marketing Ideas for Halloween”
As the percentage of worldwide internet users surpasses 46% of the global population nowadays, digital marketing is essential for every brand promotion. Since 1990, online tools have significantly developed, becoming extremely sophisticated.
Thus, to win tough industry competition, successful marketing agency professionals use innovative techniques, such as dynamic advertising and content, non-linear approach to engage customers. They focus on various channels to catch the target audience’s attention, such as websites, corporative emails, SEO optimization and social media. How to use them proficiently and skillfully? Let’s check. Continue reading “How Does a Top Digital Marketing Agency Build Email Campaign?”
Have no clue what email marketing is? Feel the need to find out something on the subject? This article is a nice starting point to grasp what you need next. Here we’ll tell you some interesting things about email marketing you probably didn’t know.
In simple English, email marketing aims at attracting new clients, promoting your business, making people remember you and come back again and again. There are multiple techniques, tools, hints, and strategies on how to reach that goal. To understand, what you need and where to find it, here are some stages you have to consider one by one in detail. Continue reading “Email Marketing for Dummies: 5 Steps to the Goal”
Modern people spend many hours a day online, chatting, checking emails, watching videos and playing games. Social networks significantly influence public opinion and consumption behavior. Therefore, digital marketing strategies are widely used nowadays. They are much more efficient than traditional measures.
These innovative techniques are cost-efficient, viral, immediate and nonintrusive. They help small businesses to compete in tough market segments, engaging worldwide clients, sending personal emails to your target audience. Efficient marketing techniques increase sales productivity and ROI within short time periods. So, let’s check which ones are trendy and the most successful this year, 2017. Continue reading “5 Proven Marketing Techniques You Must Know”
Doing marketing, promoting unique services and goods and attracting new customers is simultaneously easy and intricately nowadays. In one respect, modern business people are demanding and particular about quality. Catching their attention is a really daunting task. Meanwhile, an abundance of advanced marketing tools helps you to reach the target audience immediately, efficiently and avoiding heavy expenses.
Continue reading “Free, Powerful Inbound Marketing Tools”