According to Placester, 49% of 137 respondents in the real estate industry work more than 40 hours a month and spend much of this time on personal branding which includes online ads, market analysis, portfolio creation, following leads and many other things hidden from others eye’s.
Although real estate agents try to keep up with emerging trends and move their activities to the online world, much should be done to establish brand presence and earn customers’ trust. Email signature is one of the tools that can help realtors achieve this goal and I’m going to tell you how exactly.
Elements that must be included in the email signature for real estate agents
Standard email signature generators allow you to create a signature of a common structure. Like your name, profession, contact information and, probably, a photo. This is not enough for realtors. If you allocate a budget for an email signature, choose the service that will provide you with the opportunity to embed all of the following elements:
- Your full name, qualification and the position. For example, John Mayer – Real Estate Agent at [your brand title or the name or the company your work at] with BSc degree;
- Contact information: I recommend including one or two phone numbers, website, and your address. There is no need to write an email address because it is already available to the person when you send them an email.
- Logo, social media icons, banner. These three elements need more explanation and clarification, so I’m going to tell your about them in more details in the following paragraphs.
Logo as the main representation of your real estate personal brand
Hubspot provides interesting statistics. When you tell something to a person, they remember only 10% of the whole story. If you pair this story with a picture, it is likely that the person will remember 65% of that information.
This is why it is so important to include your photo, company logo or profile picture to the email signature. MySignature is a unique email signature generator that allows you to upload any image, adjust its size, and add a link to it, so that your email signature becomes an effective marketing tool. Additionally, you can select a template with the position of the logo that will best suit your needs.
The more links to your real estate social media, the more leads
According to Contactually, 91% of realtors do well with social media. However, only 9% of them use this channel for marketing purposes. Most people look for information and find it via online searches. This is the main reason why real estate agents have to plan their strategy including social media.
If you already have accounts on Facebook, LinkedIn or Twitter, and post professional content there, it might work like a great advertisement for your personal brand. MySignature allows you to add corresponding icons with the links to your accounts. It is convenient as you do not have to insert usual links into the email body. Icons look much more attractive and create an impression of professionalism.
Real estate events, discounts or new offers are better displayed at the banners
When it comes to selling property, visuals play a very important role. It is impossible to sell a house without the pictures of how it looks. Banners are helpful in this case. MySignature makes it easy to create compelling designs with visually pleasant real estate pictures. Links can also be added.
However, the biggest value of the banner inserted into the email signature is that it can advertise some upcoming event like a conference for realtors. Or it works well for new offers and discounts. Sure thing if the recipient sees the “50% off promo code” right in the email, they will definitely click on it.