You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading “How to Create a Brand Strategy that Reflects Your Unique Vision”
7 Reasons to Make Email and SMS Play Nice Together
There’s an age-old adage that asks, ‘which is better, email or text messaging?’
Actually, there isn’t. But it makes for a nice question to posit on a blog. Especially if you’re a keen marketer who’s looking to maximize conversions through email and SMS marketing.
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What Is Branding And Why Is It Important For Your Business Growth
Bloggers and business owners most likely know well what branding is and why it is so important. However, many people think about branding as if it is either something ephemeral or some stuff like a logo, website, and distinctive uniform typeface.
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5 Follow Up Email Strategies That Drive Open Rates
You’ve sent an email out to your subscribers promising them the world. Unfortunately, you’ve received little to no reaction from your grand declaration.
Should you just give up? Move on? Rethink your entire marketing strategy?
Absolutely not.
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How to Write an Apology Email Letter: Examples for All Cases
Everyone makes mistakes, but not everyone has the courage to admit that and fix the situation. The right apology can save your reputation, but it’s important to apologize sincerely and on time.
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Business Email Etiquette: The Best Rules And The Worst Mistakes
The average office worker receives over 120 and sends 40 emails per day. However, experts say that lots of professionals still don’t follow business email etiquette rules and often find themselves in awkward situations. Of course, there are many ways to write an email, but by knowing email etiquette basics, we can avoid confusion, missed opportunities, and miscommunication.
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22 Best Infographic Tools to Pump Up Your Creativity And Save Your Time in 2020 [Updated]
There is too much information out there. And if you want to keep the attention of your audience and help them understand what you mean, consider using infographic maker websites to transform masses of information into easy-to-read visuals.
Email Guide for Young Professionals: How to Stand Out and Be Respected
For recent college graduates or new hires, it can be a challenge to write effective, professional emails. But this article will provide you with some email communication tips to help you improve the overall quality of your online correspondence, stand out, and be respected.
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Top 25 Best Website Building Tools For Your New Business In 2020
Hotels, restaurants, online stores, realtors, photographers, food bloggers, musicians, and other people with passion need websites to sell and show their talents to the world. And while businesses, as a rule, can afford to hire a professional web developer to create a website of any complexity, many entrepreneurs and bloggers are tight on budget.
Does it mean they should forget about a website until they accumulate enough money to hire a developer? Of course, no.
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4 Tips to Email a Resume [With Email Samples]
Picture this: You run into a delicious job posting that could potentially launch your career into the stratosphere. It comes with flex time, remote days, an unlimited supply of free snacks, and the office that looks a lot like the Zuckerberg mansion.
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