Useful Gmail tricks that will “polish” your email communication

Have you ever sent an email addressed to Jane, a very respective client of your company or maybe your tutor or supervisor, with the introduction sounding like Dear Bane…? I know that dirty language that comes afterward. Only one letter, a tiny mistake. Should I now recall and describe the feelings right at that moment? No? Ok. So, I’d better try to help avoid such situations.

In this blog, I will tell you about some Gmail features, extensions and hidden options that might be very helpful if you devote lots of time to communication via email. Let’s go.

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5 ways to use the email signature in digital marketing

digital marketing

For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.

While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”

Seven “B”s on How to Help your Customers

Customer Support

Unfortunately, sometimes it is not enough just to create a great product and push it out into the big world hoping for the best. The truth is you need to chaperone it all the way and help people around to get to know it. Do you know how many clients you lose because of poor customer support? Up to 50%.

People are often confused and frustrated when trying out something new. Don’t you kid yourself thinking that someone will actually read the Terms and Agreements or some kind of manual before using the product or even after detecting a problem using it. Most customers tend to be helpless and will turn to you for help. Either they are in fact technically challenged or just lazy and inattentive, it is your responsibility to have their back.

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Black Friday Mood: Ideas to Boost Your Sales

Black friday 2018

Do you think you have plenty of time to prepare for Black Friday? Well, you won’t solve this issue overnight. The time before the big sale is a perfect possibility to announce about yourself loudly. And right now is the last call actually – you still have a few days to inform your customers about your offers. Ready to overview your strategies and build a successful campaign? Let’s go! Continue reading “Black Friday Mood: Ideas to Boost Your Sales”

The Secrets of Writing High-Converting Promotional Emails

secrets of writing

It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”

Manners matter, mate

Manners matter

The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”

How to Write a Killer Newsletter People Will Want to Share

good newsletter

How often do you read the upcoming newsletters? One out of ten, lesser? Me, too. I send them straight into the basket or “Mark as Read.” Okay, but what if you happen to be on the other side of the newsletter, and your task is to make people, such as me and yourself, open and react to this email? Here’s when the fun ends.

What makes some newsletters live long and happily while others receive a “Mark as Read” kiss of death? The answers are facepalm apparent, but even experienced marketers fail to create a masterpiece newsletter every time. Care to give it a try? Here’s what you should do. Continue reading “How to Write a Killer Newsletter People Will Want to Share”

Details make perfection: once more about the best mail signature templates

signature details

Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.

Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!

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How to Design an Eye-Catching Email Signature?

good email signature design

Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!

You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.

Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”