The CEO of Apple, Tim Cook, starts his day at 3:45 a.m. to clear out his inbox with 700-800 emails received the previous day. He comments “and I read the majority of those … Every day, every day. I’m a workaholic”. On the other hand, Jeff Weiner, CEO of LinkedIn says he intentionally sends less email to receive less of it.
One formal email template + one informal email template + the neutral one. This is a standard toolbox of every HR specialist. On the one hand, it is much easier to have templates because very often HR managers are overworked and have no time. On the other hand, such an approach to email communication can’t be effective. Continue reading “Best email signature examples for HR managers”
In most cases, the first contact with a potential employee goes through the email. When you apply for some position, you should take into account that this first email creates an impression about you as a candidate even more than the resume you attach to it. Continue reading “Why job seekers should have an informative email signature”
Information provided in the visual form is 600,000 times faster processed by people than usual text. What is more, only 20% of data in a text is retained by readers, while pictures can make people remember 80% of what they saw. Take into account this statistics when deciding whether to add an image to your email signature or not. Continue reading “How to add a custom picture to your email signature on Mac”
We spend much time to create an interesting subject line to the email to grab the recipient’s attention; less time to write the main message; and when it comes to finishing it we get tired and lose steam. This way our email looks unbalanced. If the recipient opens it and reads to the end, they notice that the writer’s concern about the email fades down with each sentence. Based on this, the recipient forms the opinion about you or your brand.
I have a question. What would you rather read: a note written with crabbed handwriting or the one where all letters have clear forms and lines?
Handwriting is a personal characteristic of a human that can go beyond all bounds of order, clearness, and readability. It is not applicable to email marketing at all. Although as a marketer you should create your personal style that will be traced through all sent emails. The right way to do this is to select the right font you will be using in all future email designs.
Every email you send to your colleagues, clients, partners or just anyone you need to reach out is accompanied by the email signature. No matter if you type the standard message like “Kind regards…” each time or use the signature by default, you never put an effort in it, unless the email is targeted at some important person. That is the biggest problem. You just do not care.
Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.
The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.
According to Placester, 49% of 137 respondents in the real estate industry work more than 40 hours a month and spend much of this time on personal branding which includes online ads, market analysis, portfolio creation, following leads and many other things hidden from others eye’s.
While active job seekers may respond to any of your messages, passive candidates are not interested in reading the same-type emails each time they check their inbox. In view of this, the first contact with a candidate is the biggest challenge for recruiters.