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Helga Zabalkanska

38 articles

Helga is a CMO at MySignature and digital marketer with 7+ years of experience. Having worked in numerous industries she has a deep understanding of various markets and a variety of tools as well as growth hacking techniques that can boost marketing activity in a particular sphere.

Articles

10 Best Alternatives to Microsoft Outlook to Try in 2023

10 Best Alternatives to Microsoft Outlook to Try in 2025

Microsoft Outlook remains one of the most popular email clients in the world, boasting an impressive 400 million active users. With powerful features such as calendar sharing, email scheduling, message filtering, and advanced security, it’s easy to see why so many people choose it over the wide selection of other email providers.

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How Does an Email Tracker Work: Complete Guide

How Does an Email Tracker Work: Complete Guide

Creating business emails can be stressful. After you hit send, it’s easy to spend hours questioning every word you typed in and thinking about whether the recipient received, opened, and read it. The uncertainty can even make you question your next move.

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Email tracker guide

Email Trackers: Your Ultimate Guide

Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience? Well, […]

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