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Emails have been around since the ’70s and are unlikely to die anytime soon. They are still widely relied on as primary marketing and sales channels compared to other mediums.
Continue reading "10 Best Practices For Crafting a Winning Sales Cold Email Campaign"
Nobody likes being ignored after sending an email. But in business communication and especially in cold outreach, not getting a response is a frequent outcome.
Continue reading "Email Tracking: How It Can Help Build Up Your Follow-Up Strategy"
I bet you have heard a lot about omnichannel marketing—the approach that deliver a seamless brand interaction experience to your users across multiple channels while personalizing it as deeply as possible.
Continue reading "5 Tips to Build an Omnichannel Marketing Strategy in 2024"
The primary purpose of any email is to convey information. Effective professional communication is crucial for business, and writing professional emails is a key element. It needs to follow a logical structure and format that makes it easy for the reader to understand who it's from, what the topic is, and what they need to do next.
Continue reading "Professional Email Format: Definition, Tips & Examples"
The most crucial part of effective email communication is being clear and communicating the most relevant information. But while it’s hard to overstate the importance of your message, the way you craft it and approach different email etiquette situations can make a big difference in the response you get.
Continue reading "10 Best Practices for Email Etiquette That All Professionals Should Follow in 2024"
In business, first impressions matter. In fact, they can often set the tone for the entire relationship with customers, colleagues, and business partners.
Continue reading "How to Create a Business Email: Step-by-Step Guide"
Including gender pronouns in professional email communication has become increasingly crucial, and many businesses have now incorporated policies that require employees to include gender information in their company email signatures.
Continue reading "How to use pronouns in email signatures in 2024"
Email overload is a problem that impacts the vast majority of modern professionals. In fact, the average professional spends as much as 28% of their time reading and answering emails. That amounts to a staggering 2.6 hours!
Continue reading "Best Practices for Organizing Outlook Email in 2024"
Microsoft Outlook remains one of the most popular email clients in the world, boasting an impressive 400 million active users. With powerful features such as calendar sharing, email scheduling, message filtering, and advanced security, it's easy to see why so many people choose it over the wide selection of other email providers.
Continue reading "10 Best Alternatives to Microsoft Outlook to Try in 2024"
When it comes to applying for a job, the email you use to send your resume and cover letter can be just as important as the documents themselves. Even if your resume and cover letter are top-notch, a poorly written email can make a bad impression on the hiring manager.
Continue reading "What to Write in an Email When Sending a Resume: 8 Email Templates"