What is an Email Banner?As an innovative form of online advertising, email banners are beneficial and wide-spread. Graphic images make your letters recognizable and attractive, making a great impression on your potential customers. They appear at the very top of your emails as headers or on the bottom, to highlight the signature. A promotional banner makes your messages more professional, attracting your targeted readers, generating their interest in your brand, goods, services or company activities. Therefore, using banners, you get a lot of opportunities for your one-of-the-kind business.
Email Banner BenefitsAn eye-catching image within your email that is aimed to advertise your services or goods, motivates people to click on it and learn more about your personality or company. Therefore, an elegant, professionally designed banner offers you a lot of unique opportunities:
- it is informing people about your business;
- it makes potential customers click on your email 5 times more frequently than on plain-text messages;
- you can keep regular buyers updated about discounts, sales, price policy changes without much effort and time expenditure;
- banners highlight the letter footers or the signatures in professional, excellent way;
- beautiful images drive positive emotions.
How Does a Successful Banners Ad Look Like?An email signature banner is not a panacea for any marketing or promotional needs. Successful, professional ones are:
- targeted at the special audience, taking into account the gender, location, age and other demographic parameters of the readers;
- including a call to action;
- solving the problem;
- professional, brilliant and eye-catching.
How to Add a Simple Promotional Banner to Your Email?Making brilliant, eye-catching banners online is essential for all business people, company managers, freelancers, candidates to relevant positions and self-employed services providers. With professional, powerful email signature generator it is easy, efficient and time-saving. Creating a beautiful banner for e-mail signatures, follow several essential steps:
- Visit a well-suited professional website to use an innovative, powerful software.
- Select one of the brilliant templates, developed by talented, experienced designers. Consider the file size. The image should be high-definition and top-quality, but not overloaded. Don’t forget about your business sector and targeted audience.
- Personalize the template, changing the header and adding a subheader.
- Download your logo or personal picture.
- Add your contact details.
- Copy the ready image URL and paste it to your email client.
Tips for Successful Banner Campaign
- Initiating an online marketing campaign, keep in mind some issues:
- the purpose for sending the messages;
- the recipients’ needs and expectations;
- your business peculiarities;
- the marketing tools applied.
Ostap is a marketing professional (PMM) with 5+ years of experience in the software industry (B2B and B2C). Having worked with email marketing products and services, Ostap has a deep understanding of various email marketing strategies and solutions.