How to Write a Personal Brand Statement in 8 Steps [+Examples]

Branding is essential in all industries and professions today. To draw the attention of prospective customers or employers, you need a powerful personal brand statement. It helps them quickly identify your core values.

This article helps you understand a personal brand statement and its importance, how to craft one, outline inspirational examples, and provide personal branding statement tips.

Contents

1. What Is A Personal Brand Statement?
2. Remarkable Benefits Of Personal Branding
3. How to Create A Personal Brand Statement In Email Marketing
4. How To Write A Personal Brand Statement
5. Personal Brand Statement Examples
6. Personal Brand Statement Tips

What Is A Personal Brand Statement?

It refers to a catchphrase that summarizes what you do, how you do it, and what makes you outstanding in your industry or career. In short, personal branding is self-promotion to your audience.

Initially, a personal brand statement was a tool for big-name celebrities and big companies, but not anymore!

In whichever field of expertise you are in, your personal statement quickly communicates why your client or employer should choose you over your competitors. This is especially important as business leaders develop their personal brand strategy.

Remarkable Benefits Of Personal Branding

In a competitive business or work environment, having a strong personal brand identity is crucial for establishing yourself as a key player in a successful business.

While many people don't want to spend time and energy in building their brand, the expertise has many benefits, which include the following:

• Makes You Selectively Famous

Personal branding boosts your visibility among those who share your values. Like big brands, you can turn your supporters into brand ambassadors to promote yourself.

• Enhances Networking

A personal branding statement improves networking opportunities by providing a memorable introduction that removes the need for completely career-related descriptions. Instead, your unique and concise personal statement will serve as a quick greeting card, initiating detailed and more engaging discussions on your behalf.

• A Wider Range Of Opportunities

Personal branding gives you a chance to let others know who you really are instead of allowing them to judge you based on their imagination.

As a result, you attract them to yourself and consequently open a wide variety of opportunities to attain your personal goals.

• Reduces Energy Drain

Most people use a lot of energy to execute a specific daily task. This is not the case with personal branding!

Instead of playing a role, you deliver on your brand promises in a unique way that consumes less energy.

How to Create A Personal Brand Statement In Email Marketing

As there are approximately 5.59 billion email account holders worldwide, the platform becomes appropriate for personal branding statement. Therefore, let's get to understand how you can brand yourself through digital marketing.

Create An Email List

Building a subscriber list is the foundation of your email marketing. You can do this by setting up proper landing pages, opt-in pop-ups, or website banners.

source: neilpatel

A good landing page should briefly introduce you and explain how subscribing to your email list will benefit the reader. The page should also be attractive, clear, and concise, and it should include a clear CTA for those who will be interested in what you do.

Engage Your Audience

Now that you have your list, share your personal mission statement with your subscribers. Before engaging, consider using a tool to store and manage your list. Use a tool to manage it, as they help share educational content and monitor engagement effectively.

While some may have fees, the time saved is valuable. Choose suitable email marketing software. We recommend Sender.net for its great features in growing your subscriber base and building relationships.

Here is an example from Sender.net how you can simply create and edit pop-up form:

Send An Introduction Email

Your first impression is an essential part of email marketing and personal branding. If you send inspiring welcome emails to your subscribers, they may not forget the experience, which will increase your engagement rates.

The automated series should follow the pattern below:

First welcome email - thank the subscriber for joining your list and introduce them to your social media profiles. Let them know when they can expect your newsletters or publications.

Second welcome email - tell the person all the necessary details about who you are, how and when you began doing what you do, and the benefits they will reap from being part of your team.

Final welcome email - provide links to some of your best past works.

Where you have a product or service, you can send a fourth welcome email giving links or a free guide to them.

Once the subscriber is "home," you can now send them your regular emails!

Make Your Brand Memorable

To make your brand unforgettable, focus on:

Recognizability - Ensure consistency in your logo, tone, font, and email style for immediate recognition and trust. A professional email signature keeps your branding consistent across every touchpoint - include your logo, banners, and key details to make every email memorable and on-brand.

Consistency - Send branded emails on a regular schedule, ideally once a week on the same day.

Relatability - Write authentically and clearly. Engaging, original, and friendly content resonates with your audience.

Evaluate Your Performance

Developing a personal brand statement is ongoing. Regularly evaluate your email list's health by checking unsubscribe rates, growth, and active subscribers. Also, assess email performance through open and click-through rates.

These metrics help assess your track record, identify areas for improvement, and keep subscribers engaged, turning them into brand ambassadors.

How To Write A Personal Brand Statement

Below are the steps to follow when you want to focus on your unique selling propositions or what makes you stand tall among your competitors.

Step 1: Identify All Your Skills

Start by jotting down all your strong points, areas of experience, or your likable personality traits.

For example, you can start with techniques, tools, or software you know as a marketer.

source: G2

Step 2: Recognize Your Target Group

In this step, think about your past favorite job titles or a client you love working for. What do both have in common? What tasks did you carry out that gave you job satisfaction and value?

For example, as a web developer, you might prefer front-end development for sites with a bigger humanitarian goal than an ordinary blog.

Step 3: Listen To What People Say

To create something unique, look for networking events or browse people's LinkedIn profiles in your professional career or industry.

Be keen to note the typical pattern followed by people in your industry and craft something different.

Step 4: Stand Out In Your Task Execution

After examining your competition, return to your number one point and get unique things about you that make you outdo the rest in your field.

Drawing from our web developer's example, it could be that you've done things in a language that no one else has or that you have more specialized skills that others lack.

Step 5: Who's Your Target Audience

Draw from your number and identify your potential clients or business partners. After thinking a little more, you can comfortably say that you want to specialize in humanitarian brands.

It may take time to be successful, but it will soon materialize!

Maintain simplicity but relevancy to your industry or the specific age group.

Step 6: Write It Down It In A Few Sentences

At this point, you are ready to put down your brand statement options. You will begin your sentence by revisiting your number four, "I do X…," and then add to your number five by stating, "I do X for Y."

At this point, the perfect statement is pretty simple.

Not very attractive, but it gives a foundation for a strong statement.

Step 7: Include Adjectives And Make It Simple

At this stage, it's the perfect time to reevaluate step six and refine it to create a more effective and concrete statement. But avoid technical terms and maintain simplicity! This ensures that people outside your field get to comprehend it.

For example, "front-end design" in step six is a bit technical. Instead, you can say, "beautiful website." Therefore, the statement could read, "I make beautiful websites for companies with a cause." This sounds like a better version, doesn't it?

Step 8: Make People Desire More

This step is a bit indefinable as you have to test your brand statement in diverse situations to see how it works.

At this point, your goal is to use actionable strategies in your statement to inspire action - ultimately convincing people to hire you.

Let's look at various examples to inspire you to write a strong statement that can draw many to your net.

Personal Brand Statement Examples

"Brand designer for wonderful companies." – Jessica Jones

This artists statement is concise and memorable. It highlights that she handles complete branding, not just logos, and the word "wonderful" reflects her warm personality.

“Content marketing evangelist.” - Joe Pulizzi

This self-description as a "content marketing evangelist" sets him apart. While we know of experts and pioneers, "evangelist" conveys his enthusiasm and expertise. He provides services and inspires others to appreciate content marketing, truly "evangelizing" in this context!

"I can teach you how to properly utilize social media platforms to increase your brand's reach and revenue."

The owner of this brand statement emphasizes how showcasing his expertise can help his audience. This clearly communicates to potential employers what he excels at and who his services target.

"I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand." - Irene Koehler

Irene has focused on helping individuals develop their brand as a personal trainer. Her short, punchy, and influential statement showcases her expertise in the field.

"I teach people how to use unconventional strategies to land jobs they love in today's market (without connections, without traditional "experience," and without applying online)."

This brand statement effectively highlights Belcak's unique ability to teach and help others. Its straightforward language builds trust with potential clients, showing he understands their challenges and can provide solutions.

Personal Brand Statement Tips

To create a great personal brand statement template, consider the following tips:

• Outline Your Attributes

Identifying your natural talent and character traits is essential to differentiate yourself from competitors. Avoid exaggerating your abilities. A solid brand statement will intrigue potential employers without revealing everything about your profession.

• Select Addressees

Keep your statement targeted to your audience. A broad approach may overlook potential employers, so focus on specific industries where you'll be valuable.

• Consider Close Associates' Opinions

If identifying your skills is difficult, seek feedback from colleagues and friends and compare then assess how their insights align with your statement in the minds of adults.

• Be Your Own Brand Ambassador

To secure employment, actively market yourself with a personal website and online presence. A consistent approach and a personal touch ensure that others can quickly recall your brand.

• Keep It Flexible

Revise your brand statement annually to reflect career changes. Regular updates ensure its effectiveness and maintain its truthfulness.

• Avoid Common Words and Phrases

Steer clear of clichéd terms like "detail-oriented" and "passionate." Use distinct phrases that reflect your individuality, such as "Treasury-qualified financial officer" or "python-fluent developer."

• Maintain Professionalism

Remember that your brand statement is an official document, not a personal manifesto. Avoid eccentricities or impractical elements, and maintain a strategic approach.

Writing Great Personal Brand Statement That Blows The Mind of Potential Employers

You must be inspired to craft a personal brand statement by now, as you have seen how important it is in climbing your career ladder.

So, why waste any more time? Dive into your career and embrace a fresh experience that drives your business success!

Be sure to keep it enthusiastic, snappy, and straightforward. If you choose the email route, add an email signature to look more professional. Enhance your emails with a professional signature from MySignature!