Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience? Well, […]
An image is the first thing that grabs the reader’s attention on the screen. It works the same way with email signatures. But what to do if it doesn’t display correctly and can hurt your reputation and branding?
Have you sent an email with your signature added and detected that the signature font formatting changes automatically in the email replying or forwarding in Outlook?
Have you sent an email with your signature added to Outlook and detected some extra spaces added to it after sending a message?
Dark mode is already a trend of the user interface, becoming more and more popular each year. Today, dark mode is available for most devices and software applications, including popular email clients (Gmail, Outlook, Apple Mail).
Money isn’t everything, but it won’t hurt if you earn some on your personal brand.
Just like your attitude, habits, and character traits make you a unique person, brand identity serves as a kind of “secret ingredient” that sets your business apart from numerous competitors.
Personal branding is about taking responsibility for how you present yourself in front of your audience. If you aim to establish yourself as an expert or become an influencer within a specific area, consider personal branding as the thing that can help you set authority as a leader. By being ready to show unique character […]
Everyone makes mistakes, but not everyone dares to admit that and fix the situation. The right apology can save your reputation, but it’s important to apologize sincerely and on time.
You can end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. However, whether you write a formal business correspondence or an informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. […]
