HTML code you wrote in your notepad may not be interpreted and displayed correctly by all email clientsFirst of all, there is a fat chance that the HTML code you wrote in your notepad will be interpreted and displayed correctly by all email clients. Services like Gmail, Yahoo! Mail, Yandex Mail they all have their own way of interpreting the initial code. Therefore, you will need to take care of multiple adjustments to make even a simple cross-platform email signature. You will have to set up the width and heights of every object, declare margins and paddings so mail clients would not distort your signature. That basically means that in order to avoid such unpleasant things like additional spacing or inadequate gaps between lines on your email signature you’ll have to be extremely attentive when writing code. The slightest mistake could completely ruin your signature. And although some of the tutorials that claim to teach you HTML while creating a free email signature are quite comprehensive they can not cover all the nuances of HTML syntax and if you are not experienced in it you can face serious obstacles while trying to detect that little mistake that ruined everything.
Will your employees cope with their signatures just as well?However, let’s say you are actually good at HTML and you are fine on your own. But if you have a company can you be sure that your employees will cope with their signatures just as well? If your company doesn’t work in IT domain you cannot possibly require them to know HTML coding, can you? Would not it be easier to use some free email signature generator that is both functional and user-friendly? With MySignature, even a kid will cope. Dealing with pictures is yet another huge problem when designing your own email signature without special services. Your photo or the logo of your company is the ultimate visual representation of any business email signature. People will not be willing to work with some obscure partner, they need to see your face or at least your logotype to know who they are dealing with. The bad news is that if the picture used in your email signature is located on some external service it may be considered a threat. Therefore, email services will not display it without asking their users to confirm downloading first. For most users a pop-up notification is suspicious by default and they probably will not be very trusting towards a person whose email letter would trigger a thing like that. Since no email service will care about your reputation, you can cope with this problem only by using specially designed applications that would embed all the images as invisible attachments to your email letter. And that all is just the tip of the iceberg. As you can see writing a code of an email signature by your own is absolutely pointless, this task is not worth neither the time nor the effort. If you need a dining table, go to the store and buy one that would not have loose legs and spindles, and if you need to create an email signature just outsource this task to a gmail signature generator like MySignature.
Ostap is a marketing professional (PMM) with 5+ years of experience in the software industry (B2B and B2C). Having worked with email marketing products and services, Ostap has a deep understanding of various email marketing strategies and solutions.