Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.
The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.
Continue reading "Tips for travel agents: how to win clients with right emails"
While active job seekers may respond to any of your messages, passive candidates are not interested in reading the same-type emails each time they check their inbox. In view of this, the first contact with a candidate is the biggest challenge for recruiters.
Continue reading "How to make your recruiting emails read by candidates?"
According to the Washington Post
, last year Ivanka Trump, the daughter of the President of the United States and in addition senior advisor of the White House, sent hundreds of emails regarding government activities via her personal account. Most of the emails were addressed to the aides and included much of the confidential information.
This caused alarm among the White House officials. The reason is that in 2016 Donald Trump personally criticized Hillary Clinton for carrying out email correspondence through her private email server. And now his daughter is doing almost the same. Continue reading "Why Ivanka Trump shouldn’t have used her personal email for business purposes"
Have you ever sent an email addressed to Jane, a very respective client of your company or maybe your tutor or supervisor, with the introduction sounding like Dear Bane...? I know that dirty language that comes afterward. Only one letter, a tiny mistake. Should I now recall and describe the feelings right at that moment? No? Ok. So, I’d better try to help avoid such situations.
In this blog, I will tell you about some Gmail features, extensions and hidden options that might be very helpful if you devote lots of time to communication via email. Let’s go.
Continue reading "Useful Gmail tricks that will “polish” your email communication"
Unfortunately, sometimes it is not enough just to create a great product and push it out into the big world hoping for the best. The truth is you need to chaperone it all the way and help people around to get to know it. Do you know how many clients you lose because of poor customer support? Up to 50%.
People are often confused and frustrated when trying out something new. Don't you kid yourself thinking that someone will actually read the Terms and Agreements or some kind of manual before using the product or even after detecting a problem using it. Most customers tend to be helpless and will turn to you for help. Either they are in fact technically challenged or just lazy and inattentive, it is your responsibility to have their back.
Continue reading "Seven “B”s on How to Help your Customers"
Well, the tip in the title is a little bit straight to the point, and we will definitely come back to it later. Nonetheless, what we really are discussing today in this article is the key differences between a professional email signature and just a regular one. One can’t help but wonder how to create a professional email signature and what the adjective «professional» stands for anyway.
It is no big secret that having an email signature is not the exclusive privilege of a businessperson, your granny, for instance, can totally get one if she wants! Just imagine, she would probably put something like «Nick's beloved granny, an expert on pancakes matters» into the «Position» field and place the picture of one of her cute cats instead of the photo. So every time she would write an email to you (oh, those modern grandmothers, right?) you’d see something like this in the email footer. Continue reading "No Cats in Your Email Signature"
It commonly seems not obligatory, as a thank-you-letter doesn’t make people buy your products or visit your company website. Meanwhile, being polite and grateful is necessary to build good relationship with the people around you. Therefore, when a person has helped you or did anything beyond his or her responsibilities for you, it’s so easy just to say “Thank you”, writing a short, but perfect letter. Continue reading "How to Write a Good Appreciation Letter"
Sending several dozens of messages every day, employees of small companies and large corporations manage efficient and powerful ad campaigns. Quite naturally, you strive to contact the audience successfully, engaging potential buyers or business partners to cooperate.
Thus, you communicate your brand identity, attracting the readers by professional, relevant and informative messages. Thus, a wonderful email signature
is a must to make the proper, positive impression. Its result definitely depends on the information transmitted, its sense and content. If the information is interesting, timely, short and simple, it will hit the target immediately, making the reader contact you. Continue reading "Effective Email Signature Design Guide"
If your professional activity presupposes communication via emails, it would be useful to find out how to make such communication more effective. C-level persons, managers, customer support, marketing departments, and many other – these people receive dozens of letters every morning.
How to manage them properly? How to find the needed email among the monthly correspondence? How to spend time on sending and answering letters more effectively? Continue reading "How to Optimize Your Work in Gmail: Basics"
Email marketing is an advanced and popular form of promotion. It is time-saving and cost-efficient while the messages are real-time, personalized and informative. It concerns all business sectors such as retailing and wholesaling, travelling and domestic services.
Meanwhile, online marketing faces daunting challenges as modern recipients are sick and tired of frequent spamming and multiple letters go to trash folder by default. That’s why emails are to be attractive, impressive and exceptional and banners help the senders to succeed. Continue reading "Why Create a Banner for Email Signatures?"