In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.
If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.
Continue reading "How an Eye-Catching Email Signature for Freelancers Can Increase Your Income"
When building your brand’s online image, every little detail counts. Even as little as your email signature. Many businesses don’t pay enough attention to creating professional email signatures. Meanwhile, adding something as basic as a link to your website to your email footer can already make a huge difference. Continue reading "Proper Email Signature Is The First Step to Building A Successful Business"
The CEO of Apple, Tim Cook, starts his day at 3:45 a.m. to clear out his inbox with 700-800 emails received the previous day. He comments “and I read the majority of those ... Every day, every day. I'm a workaholic”. On the other hand, Jeff Weiner, CEO of LinkedIn says he intentionally sends less email to receive less of it.
Continue reading "Why email signature for CEO matters and how to create the best one"
Well, the tip in the title is a little bit straight to the point, and we will definitely come back to it later. Nonetheless, what we really are discussing today in this article is the key differences between a professional email signature and just a regular one. One can’t help but wonder how to create a professional email signature and what the adjective «professional» stands for anyway.
It is no big secret that having an email signature is not the exclusive privilege of a businessperson, your granny, for instance, can totally get one if she wants! Just imagine, she would probably put something like «Nick's beloved granny, an expert on pancakes matters» into the «Position» field and place the picture of one of her cute cats instead of the photo. So every time she would write an email to you (oh, those modern grandmothers, right?) you’d see something like this in the email footer. Continue reading "No Cats in Your Email Signature"
Can you remember how they did business in the good old days? People met somewhere all dressed up (with the ties around their necks), they were shaking hands and handing over business cards. It was very personal because you actually saw who you were dealing with; you could look them in the eye and decide whether you like them, whether you can trust them. Of course, people still do it nowadays, although many aspects of our professional activities are now very impersonal, sometimes we never even actually meet people we are making business with. Nevertheless, our primitive intuition works just the same here on the Internet as it does in real life. People are more likely to trust you if they can see you in some way and form an opinion about you. Continue reading "Why getting an email signature is vital for your business?"
First of all, yes, you really need one. Well, you’re not obliged, but having a personal email signature is kind of polite, say, a communication etiquette. Let’s get a closer look at this question and understand what actually is email signature, and why you need one.
An email signature is a short info about yourself at the end of your email. This info may include your name, university, major (and minor, if needed), contacts, and even your social media accounts or on-campus activities. This helps a person to understand, whose letter he/she has received (address line’s not quite informative if you don’t know a sender or have a big flow of emails), and how to contact a sender through different ways.
Why would I need this thing, you may ask. Well, usually students create email signatures for the following purposes: Continue reading "Why Do Students Need Personal Email Signatures?"
Sending several dozens of messages every day, employees of small companies and large corporations manage efficient and powerful ad campaigns. Quite naturally, you strive to contact the audience successfully, engaging potential buyers or business partners to cooperate.
Thus, you communicate your brand identity, attracting the readers by professional, relevant and informative messages. Thus, a wonderful email signature is a must to make the proper, positive impression. Its result definitely depends on the information transmitted, its sense and content. If the information is interesting, timely, short and simple, it will hit the target immediately, making the reader contact you. Continue reading "Effective Email Signature Design Guide"
First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.
However, email marketing is a powerful tool for the brand or name advertising. More precisely:
- email is the third most influential source of information for B2B communication;
- clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
- 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.
Continue reading "How to Use Google Analytics in Your Email Signature"
Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!
First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading "Several Ideas for Your Perfect Email Signature Banner"
Nowadays, brand identity is so much more than a website, or a Facebook page. People spend hours choosing the best colors, fonts, and slogan for their companies, as they want their brand to be harmonized and consistent. Brand identity will represent your values and your seriousness, and it’s a crucial step in creating your own business.
Of course, after creating some of those design items, like your logo, you will need to showcase it everywhere: website, social media, promotional material, and of course, your email signature. Today, in collaboration with our partner Free Logo Design, we talk about three reasons why you should definitely add your logo to your email signature. Continue reading "Why your logo should appear in your email signature?"