While it is easy to create promotional emails, making sure that they don't end up in the subscriber's spam folder can be a challenging task. The list of criteria used to judge the 'spamminess' of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.
The advent of social media and other technological advances has played a major role in marketing strategies for businesses. It almost seems like email marketing is a thing of the past. Is it true? Well, not yet! Continue reading "A guide to a successful automated email marketing campaign"