- The bounce rate of people visiting a website through an email signature dropped to 41% compared to the average of 77.6%. It shows that twice as many people visited the website via the link in an email signature than via other ways of accessing this website.
- It is reported that website visitors stayed 3X times longer after accessing it through the link in an email signature.
- The overall time spent browsing the website by people who entered it through a link in an email signature was longer than the average time spent by an average visitor.
More Reasons to Make Email Signature ProfessionalThese numbers are convincing enough but there’s more to making professional email signatures in terms of benefits for your business:
- Brand recognition. In some cases, your email is the first means of communication between you and your potential client. Thus, your email signature also becomes your business card. So, why shouldn’t you give it as much thought as your actual business card?
- Consistency in brand representation. Logos, slogans, website, and social media presence are important parts of creating a consistent brand identity. A professional email signature shouldn’t be excluded from this list, as it plays an important role in representing your business via a crucial medium, an email.
- A quick way of communicating the important stuff. An email signature may contain more features than just a name, position, and company name. Disclaimers, notifications, and informative links can give the addressee all important information to get acquainted with your company’s standards.
Emails with Non-Branded Email SignaturesThis email signature contains no banners, CTAs, or links. It is short and includes typical information, such as:
- First name
- Last name
- Job position
- Contact details
source: PropellerDespite the fact that such email signature looks a bit basic to be called professional, it may bring along some benefits:
- making the text of the email look more pronounced and eye-catching
- it is not too distracting, given that you provide only basic information
- the email loads faster as there are no additional banners or other images that take some time to load
Emails with Branded SignaturesA basic email signature can be turned into a more professional-looking one after adding your company’s logo. This is a common practice to increase brand awareness:
source: eMarketerAn email signature with a logo in it, as well as all other details like first name, last name, job position, name of the company, office address, and company address. A branded email signature often includes a link to the company’s website as a part of the promotional campaign. However, the logo is the most eye-catching part of such email signatures, and including it gives you plenty of benefits:
- When introducing yourself to a new client via email, an email signature with your company’s logo makes a strong first impression.
- The more visual your email signature is, the more memorable your company becomes. Logos are the point of identification. The more they appear in your communication with clients, the more visible your business gets.
- Using your logo everywhere, including your email signature, gives you a solid chance to stand out and separate yourself from the competition.
source: Natalie MacLeanYou can see all the basic information but the email signature is complemented with the links to social media, and there are some awards featured, which adds to the credibility of the author of this email. The conclusion here is that you can go creative on your branded email signature. But remember to keep it relevant and professional in order to remain relevant.
Emails with Promotional Links and CTAsIt is very popular to promote your business through CTAs, inviting people to visit your website or share their feedback. But this is not just the feature for the social media and your website. Promotional links and CTAs can be included in your email signature as well. Here’s how both of them look like in one email:
source: I Will Teach You To Be RichWhen including a CTA and a promotional link to your email signature, remember the following:
- Make the link inbound rather than include it separately. The picture above has a very good example of including a promotional link by attaching it as a hyperlink to the text. This way you can save space to include something more in your email signature.
- Keep your email CTA simple. It should be short, concise, and connected to your company’s activities.
- Action words help. If you sell products to clients, use strong action words to encourage them. Including the expressions that your customers are familiar with will trigger the right reaction.
Helga is a CMO at MySignature and digital marketer with 7+ years of experience. Having worked in numerous industries she has a deep understanding of various markets and a variety of tools as well as growth hacking techniques that can boost marketing activity in a particular sphere.