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Continue reading "Honest review of our AppSumo launch and how we lost 30% of our potential sales"

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Email plays a vital role in our everyday communications, both personally and professionally. However, managing a cluttered inbox can often seem overwhelming. Microsoft Outlook provides a handy solution with its "rules" feature, aimed at helping you sort through your incoming messages more effectively.

In this guide, we'll explore what Outlook rules are, highlight their benefits, and show you how to set up rules in Outlook to achieve an organized inbox. You'll also find answers to the most common questions about rules in the FAQ section.

If you’re ready for a more connected Outlook experience, explore our Office 365 integration.

Continue reading "Setting up Rules in Outlook: A Comprehensive Guide to Organize Your Inbox Efficiently"

 

Email signatures have come a long way. But even though HTML email signatures offer a range of customization options, you need to ensure that every element works together as part of your brand.

Continue reading "Finding the Best Font for Your Email Signature: The Ultimate Guide "

Your personal brand is how you want people to perceive you as an individual or as a business. It’s a combination of your values that make you unique. A personal brand endears people to you, and so it helps you maximize your inbound lead-generation efforts. 

Continue reading "How to Build a Strong Personal Brand for Successful Lead Generation"

Emails have been around since the ’70s and are unlikely to die anytime soon. They are still widely relied on as primary marketing and sales channels compared to other mediums. 

Continue reading "10 Best Practices For Crafting a Winning Sales Cold Email Campaign"

I bet you have heard a lot about omnichannel marketing—the approach that deliver a seamless brand interaction experience to your users across multiple channels while personalizing it as deeply as possible.

Continue reading "5 Tips to Build an Omnichannel Marketing Strategy in 2025"

The primary purpose of any email is to convey information. Effective professional communication is crucial for business, and writing professional emails is a key element. It needs to follow a logical structure and format that makes it easy for the reader to understand who it's from, what the topic is, and what they need to do next.

Continue reading "Professional Email Format: Definition, Tips & Examples"