Optimizing InboxThe first thing you should do is to organize your Gmail letters using folders, tabs, and labels. For example, you have to manage several projects, so you can group your incoming emails to the folders “Project: UFO”, “Project: Game”, etc. Your Folders will be reflected in different colors, and you will easily distinguish emails from these folders among others. Next, you can create additional Gmail labels. There are some automatically offered like Inbox, Spam, Draft, etc. Add some more, like, for instance, Follow-up, Can Wait, Personal, Never Delete, etc. All these labels are reflected on the left of your screen, they can be marked with different colors as well. Gmail also provides you with several default tabs: Primary, where your Inbox is shown, Social, Promotions, Updates, Forums. Some of your business emails may be recognized as Promotions, so check this tab once for a while. Or you can change the settings so that the letter from Promotions tab (or any other) will be shown in your Inbox.
Search and FiltersVery often you have to find a several-month email, and scrolling through Gmail pages is absurd. You can remember the sender of the letter, or subject, or some of the text itself. This is where the advanced search is needed. Gmail allows you to search by Folders, Labels, Senders and Receivers, Subject, Words in your email, Emails with attachments, Time period. Also, you can search like a pro by using Gmail tags. Here are some of them:
- Is: unread,
- is: important,
- has: attachment,
- from:[email protected]
Third-Party Apps to Save Your TimeThere are many tools and apps that can make your life even easier. Gmail is quite friendly to third-party add-ons, so why not benefit from it. If your job presupposes sending typical emails, you can use an automatic email sender, like Mail Chimp, Boomerang, and others. They will help you to create different email templates, manage the list of recipients, set up a particular time and other conditions when these emails should be sent. This way you spare a tonne of time for another work. One more optimization for email senders is a free email signature generator for Gmail. It will create an HTML signature for you, which can be used in all letters, through all devices. Moreover, email signature for Gmail will provide you with the possibility to add social media icons, links, banners, and Google analytics to your signature. And no need to sign every letter on your own. There are some more useful tools like search optimizers (CloudMagic, Greplin) for Gmail, Twitter, Facebook, Dropbox, LinkedIn, all Google apps and docs, calendar and events. After you install the app, you can type keywords and find results through all your above-mentioned programs. Now, when you updated your Gmail to a pro level, take a deep breath and go drink some coffee with your colleagues – you’ve spared enough time for a good rest.
Helga is a CMO at MySignature and digital marketer with 7+ years of experience. Having worked in numerous industries she has a deep understanding of various markets and a variety of tools as well as growth hacking techniques that can boost marketing activity in a particular sphere.