How to Create Effective Promotional Emails and Avoid Spam Folder

How to Create Effective Promotional Emails and Avoid Spam Folder

While it is easy to create promotional emails, making sure that they don't end up in the subscriber's spam folder can be a challenging task. The list of criteria used to judge the 'spamminess' of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.

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