Email signatures have become an essential part of professional communication, a powerful tool for individuals and businesses to make a lasting impact on their email recipients.
In this email footer statistic report, we'll provide an in-depth analysis of the results from a recently conducted survey. We'll explore the valuable insights and email signature trends that emerged from the responses of hundreds of participants and the signatures of thousands of MySignature.io users in 2024-2025.
Top Insights About Email Signatures
- For 42.2% of users, email marketing is in TOP3 of the most effective channels in marketing.
- Instagram (69.3%) and Facebook (62.1%) are the most popular social networks for adding to email footers. Linkedin takes 3rd place - 42.3%.
- 89.9% of users have one email signature, and 8.6% have up to 10 signatures.
- 77.8% check their email inbox more than five times daily, and 18.1% - 2-4 times.
- 36.3% of users don't use email trackers, 25.1% use paid email trackers, and 14.1% use free ones.
- The main goals of using email signatures are to maintain standardized signatures across the whole company (25.1%) and branding opportunity, increasing awareness - 28.7%
- The most prevalent cause of using professional email signatures for business objectives is generating leads - 18.8%.
- 48.6% of respondents believe that AI can analyze customer data to personalize email footers, enhancing customer experience and boosting engagement rate and conversions.
- Regarding Mailbutler, 40% of surveyed email users said they have at least 50 unread messages in their inboxes.
Let's look closer at the specific statistics on business email signature usage.
Importance of email marketing channel
We asked how email marketing compares to other marketing channels in terms of its effectiveness for lead generation. For 42.2% of users, email marketing takes TOP3 of the most effective marketing channels. But 33% can't measure the effectiveness of email marketing for their business. It can mean that they are unable to determine whether their email marketing campaigns are successful or not.
They may not have the necessary tools, resources, or knowledge to track and analyze their email marketing metrics, such as open rates, click-through rates, conversion rates, and ROI.
The most popular email clients among users
The MySignature user's discovery results indicate that Gmail is the most popular email client, followed by Outlook and Apple Mail. Thunderbird and Yahoo are less popular among users:
- Gmail - 62.2%
- Outlook - 28.9%
- Apple Mail - 17,9%
- Thunderbird - 3.9%
- Yahoo - 3.04%
Website and social media links
A large number of users (31.1%) add a website to their signatures, indicating that businesses are using signatures as a means of promoting their website.
Social media links are also popular, with Instagram and Facebook frequently included as email signature links in signatures:
- Instagram - 69.3%
- Facebook - 62.1%
- Linkedin - 42.2%
- Youtube - 23.8%
- Twitter - 17.5%
- Tiktok - 11.4%
- Pinterest - 4.5%
- Reddit - 1.85%
Amount of used email signatures
The majority of users (89.96%) have only one email signature, while a small percentage (8.6%) have up to 10 email signatures. This suggests that businesses are not leveraging the full potential of signatures for email marketing strategy.
Importance of email signature for email communication
Think of your email signature as your virtual handshake. 52% of real users say a solid email signature is key for chatting with clients. A tiny 3.4% disagree.
What information do users add to email signatures?
The survey results revealed that, in addition to the essential elements of an email signature design such as name, company name, website, phone number, and other contact info, users commonly include other important elements as well:
- Social media icons - 75.8%
- Call to action buttons - 32.3%
- Disclaimers - 29%
Promotional banners were less common but still present in 19.4% of email signature campaigns, indicating that some users use signatures as an additional advertising platform. These results highlight the crucial role of email signature practices in personalizing and optimizing email footers for various user needs.
The TOP 7 most popular industries for using email signatures
Marketing and sales team professionals are the most likely to use email signatures, followed by professionals in the real estate and construction, consulting, and e-commerce industries. Additionally, C-level and director-level professionals are the most likely to use email footers:
- Marketing and Sales - 14.5%
- Real Estate and Construction - 9.7%
- Agency, consulting - 9.7%
- E-commerce - 8.1%
- Media and Entertainment - 6.5%
- Non-profit - 6.5%
- Education - 4.8%
- Software and Internet - 3.2%
Most popular positions who email signatures:
- C-level - 7.8%
- Director - 6.2%
- Owner - 4.2%
- Founders - 3.9%
- Project Manager - 0.51%
- Marketing Manager - 0.61%
- Sales Manager - 0.81%
- Recruiter - 0.40%
How often do you check your email?
The results indicate that most users check their email more than five times per day - 77.8%
How many business emails are sent per day
11-25 emails per day send by 30.2% of users. But 9.4% send more than 50 emails per day. For these high-volume email users, email signatures can serve as a powerful tool for email marketing and promoting their brand. By including compelling visuals and call-to-actions in their signatures, they can make a lasting impression on their recipients and drive engagement through promotional emails for their business.
How often email signatures are updated
The survey also found that email signatures are updated at varying frequencies, with 44.4% of users updating their signatures 2-4 times per year and 31.6% updating them once in a few years.
The primary goal of using email signatures
The primary goal of using signatures is branding and increasing awareness, followed closely by using email footers to ensure corporate consistency throughout the organization. This approach plays a vital role in any effective email signature marketing campaign.
Finally, the survey found that email signatures are commonly used for marketing objectives.
The top three uses for signatures in email marketing campaigns are:
- generating leads - 18.8%
- promoting social media - 15.86%
- building an email newsletter list - 10.2%
- upselling new products and features to existing customers - 9%
Other popular use cases include adding email disclaimers, promoting new products and features, and distributing content such as white papers, eBooks, case studies, videos, and webinars.
The survey results revealed that call-to-action buttons and banners are commonly used elements in email signatures (32.3%).
Of these, social media calls to action were the most popular, with a whopping 39.8% of respondents including them in their email signature campaigns.
Additionally, 27.9% of respondents included CTAs that encouraged recipients to take specific actions, such as scheduling a meeting, subscribing to an email newsletter, buying a product or service, leaving a review, and more.
This underscores the importance of email signature generators as a powerful marketing tool, allowing businesses to drive engagement and conversions directly from their email communications.
Email tracking of openings and clicks
Regarding the use of email trackers, 36.3% of the respondents do not use any email trackers, while 14% use free email trackers and 25.1% use paid ones.
AI and email signatures
GPT is taking the digital landscape by storm, aand as organizations recognize the numerous benefits of Artificial Intelligence, their adoption rates are expected to to skyrocket in the coming years.
However, AI-powered attacks have been increasing with a 51% rise over recent years, raising concerns about the implications of AI becoming more available.
Does AI technology becoming more available mean for email marketing and creating email signatures? And how will it change how email marketers around the world operate?
- 45% of respondents believe that AI can analyze customer data and enhance personalization in email marketing through tailored signatures to increase customer satisfaction and conversions.
- 29.4% think that AI can certainly automate the process of creating and updating email footers, but whether it enhances effectiveness is still up for debate.
- 9.7% of respondents believe AI cannot replace the creativity and personal touch that a human can bring to crafting an effective email signature.
Design a signature that captures your unique style and boosts customer engagement with MySignature’s powerful email signature management tools. Get detailed insights with our email signature management platform, and see how easy it is to enhance your marketing efforts.
About survey: Surveyed 200+ respondents (small businesses, solopreneurs, marketing and sales, freelancers, and real estate agencies).
Analyzed 20 000 MySignatures user accounts. Regions: US, UK, Germany, Spain, India.
