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How to Create a Brand Strategy that Reflects Your Unique Vision

How to Create a Brand Strategy that Reflects Your Unique Vision-st

You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication.  Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"

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How to Create the Best Thank You Email After an Interview

Best thank you email after interview

You just finished a job interview. Now what? You can either take a deep breath and patiently wait for a response, or take some extra steps to increase your chances of getting the position. No, don't run to delete pictures of yourself drinking alcohol with friends acting wild and crazy. You should have done this before you even start job hunting. One of the most underutilized tools that jobseekers often ignore is a thank-you email.

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How an Eye-Catching Email Signature for Freelancers Can Increase Your Income

How an Email Signature for Freelancers Can Increase Income

In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.

If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.

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