Learn to recognize phishing emails in your inbox

phishing email

In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.

Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”

Crash Course in Email Signature Template Design

best email signature templates

In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading “Crash Course in Email Signature Template Design”

5 mobile marketing tools that may help you

mobile tools

The usage of mobile devices is dramatically growing from day to day. People tend to do things on the go to save time and stay tuned.

For example, it is no more a miracle that phones are convenient for managing your emails faster and more efficiently. Compared to other gadgets such as laptops or tablets, smartphones cover the biggest percentage of users aged from 18 to 24. Continue reading “5 mobile marketing tools that may help you”

You can write your email signature all by yourself! The question is… should you?

create email signature

First, let me tell you about my dad. My dad is a Do-It-Yourself aficionado. He has not bought a single piece of furniture in his entire life and he never misses a chance to proclaim once again his self-sufficiency in terms of furnishing his own house. The truth is he despises furniture stores with passion. In fact, IKEA is more of a swear-word in our family.

Why would any decent man buy a ready-made nightstand or a dining table if he can make one with his own hands? Of course, the process may take many months and there is always a possibility that the bulky table of his own production may end up standing in the hallway just because it would not fit through the kitchen door. At the end of the day, this is not about my father being cheap, he just likes to do things with his own hands and he takes pride in his creations no matter how bulky and monstrous they look to other people.

Continue reading “You can write your email signature all by yourself! The question is… should you?”

How to end your emails: tips for writing the best email closing

You can choose to end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. No matter if you write a formal or informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. In this blog post, I have collected some tips for ending emails on any occasion. Continue reading “How to end your emails: tips for writing the best email closing”

Useful email signature design tips for everyone

design tips

Email signature tells a story about you. Short but very useful story for those who receives your emails. In other words, it is your ID. Imagine you give your business card to someone you want to contact you later. Definitely, you’ll take care this card is visually appealing, has all necessary information, and can persuade a person to call you back or reach you out via email.

Continue reading “Useful email signature design tips for everyone”

5 ways to use the email signature in digital marketing

digital marketing

For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.

While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”

Details make perfection: once more about the best mail signature templates

signature details

Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.

Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!

Continue reading “Details make perfection: once more about the best mail signature templates”

How to Design an Eye-Catching Email Signature?

good email signature design

Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!

You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.

Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”