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People tend to put trust in professionals and specialists that stand above the cluttered crowd and make themselves known to be the go-to figures in their fields.
There are a lot of ways to bump up your personal branding and maximize your exposure. And one of the most powerful ways is using personal branding videos.
Continue reading "Personal Branding Video: Why Does It Matter?"
Dark mode is already a trend of the user interface, becoming more and more popular each year. Today, dark mode is available for most devices and software applications, including popular email clients (Gmail, Outlook, Apple Mail).
Continue reading "How to Use Email Signatures in Dark Mode: the Best Tips"
Money isn’t everything, but it won’t hurt if you earn some on your personal brand.
Continue reading "21 Ways to Monetize Your Personal Brand and Start Making Money"
One of the most well-known definitions of a personal brand belongs to Amazon founder Jeff Bezos. He said, “Personal brand is what people say about you when you are not in the room.” The good news is that you can influence these conversations if you know exactly who you are and how you can use it.
Continue reading "Branding Distribution. Key Components Of Your Personal Brand Online"
We are living in times when anyone with access to the Internet and social media has a chance to build an audience, start attracting people to their business, and become an influencer. And that’s exactly what a lot of us are already doing. If you are on your way to developing a personal brand, you’ll definitely like this article. Keep reading.
Continue reading "Building Your Personal Brand Identity: the Essentials not to Miss"
You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"
There’s an age-old adage that asks, ‘which is better, email or text messaging?’
Actually, there isn’t. But it makes for a nice question to posit on a blog. Especially if you’re a keen marketer who’s looking to maximize conversions through email and SMS marketing.
Continue reading "7 Reasons to Make Email and SMS Play Nice Together"
Bloggers and business owners most likely know well what branding is and why it is so important. However, many people think about branding as if it is either something ephemeral or some stuff like a logo, website, and distinctive uniform typeface.
Continue reading "What Is Branding And Why Is It Important For Your Business Growth"
You’ve sent an email out to your subscribers promising them the world. Unfortunately, you’ve received little to no reaction from your grand declaration.
Should you just give up? Move on? Rethink your entire marketing strategy?
Absolutely not.
Continue reading "5 Follow Up Email Strategies That Drive Open Rates"
Everyone makes mistakes, but not everyone dares to admit that and fix the situation. The right apology can save your reputation, but it's important to apologize sincerely and on time.
Continue reading "How to Write an Apology Email Letter: Examples for All Cases"