Email Marketing for Authors

Email marketing for authors

Does email marketing matter to authors? Can you sell more books with email marketing?

Well, if you are reading this article, chances are that you are wondering whether email marketing matters to you as an author and whether you can use it to sell more books. Either way, you are not lost. This is perhaps the right place you’ve just come to.

In this article, you will learn what email marketing is, where to get started, and how to get subscribers, etc.

Keep reading.

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How to Create the Best Thank You Email After an Interview

Best thank you email after interview

You just finished a job interview. Now what? You can either take a deep breath and patiently wait for a response, or take some extra steps to increase your chances of getting the position. No, don’t run to delete pictures of yourself drinking alcohol with friends acting wild and crazy. You should have done this before you even start job hunting. One of the most underutilized tools that jobseekers often ignore is a thank-you email.

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How an Eye-Catching Email Signature for Freelancers Can Increase Your Income

How an Email Signature for Freelancers Can Increase Income

In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.

If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.

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Learn to recognize phishing emails in your inbox

phishing email

In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.

Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”

Crash Course in Email Signature Template Design

best email signature templates

In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading “Crash Course in Email Signature Template Design”

6 mobile marketing tools that may help you

mobile tools

The usage of mobile devices is dramatically growing from day to day. People tend to do things on the go to save time and stay tuned.

For example, it is no more a miracle that phones are convenient for managing your emails faster and more efficiently. Compared to other gadgets such as laptops or tablets, smartphones cover the biggest percentage of users aged from 18 to 24. Continue reading “6 mobile marketing tools that may help you”

You can write your email signature all by yourself! The question is… should you?

create email signature

First, let me tell you about my dad. My dad is a Do-It-Yourself aficionado. He has not bought a single piece of furniture in his entire life and he never misses a chance to proclaim once again his self-sufficiency in terms of furnishing his own house. The truth is he despises furniture stores with passion. In fact, IKEA is more of a swear-word in our family.

Why would any decent man buy a ready-made nightstand or a dining table if he can make one with his own hands? Of course, the process may take many months and there is always a possibility that the bulky table of his own production may end up standing in the hallway just because it would not fit through the kitchen door. At the end of the day, this is not about my father being cheap, he just likes to do things with his own hands and he takes pride in his creations no matter how bulky and monstrous they look to other people.

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How to end your emails: tips for writing the best email closing

You can choose to end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. No matter if you write a formal or informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. In this blog post, I have collected some tips for ending emails on any occasion. Continue reading “How to end your emails: tips for writing the best email closing”

Useful email signature design tips for everyone

design tips

Email signature tells a story about you. Short but very useful story for those who receives your emails. In other words, it is your ID. Imagine you give your business card to someone you want to contact you later. Definitely, you’ll take care this card is visually appealing, has all necessary information, and can persuade a person to call you back or reach you out via email.

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