For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.
While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”
Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.
Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!
Continue reading “Details make perfection: once more about the best mail signature templates”
Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!
You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.
Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”
Well, the tip in the title is a little bit straight to the point, and we will definitely come back to it later. Nonetheless, what we really are discussing today in this article is the key differences between a professional email signature and just a regular one. One can’t help but wonder how to create a professional email signature and what the adjective «professional» stands for anyway.
It is no big secret that having an email signature is not the exclusive privilege of a businessperson, your granny, for instance, can totally get one if she wants! Just imagine, she would probably put something like «Nick’s beloved granny, an expert on pancakes matters» into the «Position» field and place the picture of one of her cute cats instead of the photo. So every time she would write an email to you (oh, those modern grandmothers, right?) you’d see something like this in the email footer. Continue reading “No Cats in Your Email Signature”
Are you an employer who’s looking for the right person to close the vacancy? Or are you on the other side of the issue, being a talent in a seak of the perfect career match? The interview meeting as a step toward the goal is a common thing for both people. However, things happen, and sometimes either of the sides needs to cancel an appointment. How to do it politely and stay in touch with a person for the possible future cooperation? Here are some tips both for employers and employees. Continue reading “How to Cancel the Interview Without Burning Bridges”
Sometimes, creating an attractive email signature is essential. It is necessary for your business when you represent a company, offer your services or goods. A professional signature helps you to interest the readers, helping them contact you fast and easily, show your personality, looking friendly and polite. Therefore, you would need the best HTML signature that is properly formatted and includes your logo or slogan.
Meanwhile, it’s not so easy to build a good signature for your company. The reason is that multiple operating systems and email clients exist nowadays. Each of them interprets the available HTML code in a different way.
Therefore, your signature is to be responsive that is mobile-friendly, cross-platform, compatible, to be represented on the screen accurately and correctly. So let’s check how to create HTML email signature that is properly designed, attractive and informative.
Continue reading “How to Create HTML Email Signature”
According to the leading Statista company forecast, the number of forward-looking smartphone users worldwide reaches 2.53 billion in 2018. 85% of these phones run on Android OS, while iPhone users are still numerable and deep-pocketed. That’s why multiple people prefer reading and writing emails on their mobile devices. It is convenient when you are not in the office and a prompt response is necessary. Continue reading “5 Useful Tips on Using Your Phone for Sending Professional Emails”
First of all, yes, you really need one. Well, you’re not obliged, but having a personal email signature is kind of polite, say, a communication etiquette. Let’s get a closer look at this question and understand what actually is email signature, and why you need one.
An email signature is a short info about yourself at the end of your email. This info may include your name, university, major (and minor, if needed), contacts, and even your social media accounts or on-campus activities. This helps a person to understand, whose letter he/she has received (address line’s not quite informative if you don’t know a sender or have a big flow of emails), and how to contact a sender through different ways.
Why would I need this thing, you may ask. Well, usually students create email signatures for the following purposes: Continue reading “Why Do Students Need Personal Email Signatures?”
It commonly seems not obligatory, as a thank-you-letter doesn’t make people buy your products or visit your company website. Meanwhile, being polite and grateful is necessary to build good relationship with the people around you. Therefore, when a person has helped you or did anything beyond his or her responsibilities for you, it’s so easy just to say “Thank you”, writing a short, but perfect letter. Continue reading “How to Write a Good Appreciation Letter”
Sending several dozens of messages every day, employees of small companies and large corporations manage efficient and powerful ad campaigns. Quite naturally, you strive to contact the audience successfully, engaging potential buyers or business partners to cooperate.
Thus, you communicate your brand identity, attracting the readers by professional, relevant and informative messages. Thus, a wonderful email signature is a must to make the proper, positive impression. Its result definitely depends on the information transmitted, its sense and content. If the information is interesting, timely, short and simple, it will hit the target immediately, making the reader contact you. Continue reading “Effective Email Signature Design Guide”