Email signatures can serve more than just including your contact information; they can be a powerful tool to promote your business and achieve various goals.
A professional email signature is a crucial part of any successful communication. It serves as a way to differentiate yourself from other emails, give your message credibility, and remind the recipient of who you are. It’s also an excellent opportunity to showcase your personality, promote your business, or link to other important resources.
Digital marketing and online marketing is all around us nowadays and with good reason, seeing as it’s cost-effective and it’s a really contemporary way with billions of features and opportunities to help you get your brand’s name “out there”.
So, you’ve got your email marketing and marketing automation platforms, you’ve got your online forms and your online form design game is strong, you’ve even got some social media influencers helping you out with getting viral.
But do you have a lead gen game that is stellar? And is there a landing page to support your marketing strategies?
You have probably heard that email marketing has an ROI of $42 for every dollar spent.
With 99% of email users checking their email every day and 77% of marketers seeing an increase in email engagement over the past 12 months, it’s clear that email is not going anywhere anytime soon. You can use it to promote products, build relationships, and reach almost any business goal.
People tend to put trust in professionals and specialists that stand above the cluttered crowd and make themselves known to be the go-to figures in their fields.
There are a lot of ways to bump up your personal branding and maximize your exposure. And one of the most powerful ways is using personal branding videos.
Dark mode is already a trend of the user interface, becoming more and more popular each year. Today, dark mode is available for most devices and software applications, including popular email clients (Gmail, Outlook, Apple Mail).
Money isn’t everything, but it won’t hurt if you earn some on your personal brand.
One of the most well-known definitions of a personal brand belongs to Amazon founder Jeff Bezos. He said, “Personal brand is what people say about you when you are not in the room.” The good news is that you can influence these conversations if you know exactly who you are and how you can use it.
We are living in times when anyone with access to the Internet and social media has a chance to build an audience, start attracting people to their business, and become an influencer. And that’s exactly what a lot of us are already doing. If you are on your way to developing a personal brand, you’ll definitely like this article. Keep reading.
You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"