You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading “How to Create a Brand Strategy that Reflects Your Unique Vision”
There’s an age-old adage that asks, ‘which is better, email or text messaging?’
Actually, there isn’t. But it makes for a nice question to posit on a blog. Especially if you’re a keen marketer who’s looking to maximize conversions through email and SMS marketing.
Bloggers and business owners most likely know well what branding is and why it is so important. However, many people think about branding as if it is either something ephemeral or some stuff like a logo, website, and distinctive uniform typeface.
You’ve sent an email out to your subscribers promising them the world. Unfortunately, you’ve received little to no reaction from your grand declaration.
Should you just give up? Move on? Rethink your entire marketing strategy?
Everyone makes mistakes, but not everyone has the courage to admit that and fix the situation. The right apology can save your reputation, but it’s important to apologize sincerely and on time.
The average office worker receives over 120 and sends 40 emails per day. However, experts say that lots of professionals still don’t follow business email etiquette rules and often find themselves in awkward situations. Of course, there are many ways to write an email, but by knowing email etiquette basics, we can avoid confusion, missed opportunities, and miscommunication.
For recent college graduates or new hires, it can be a challenge to write effective, professional emails. But this article will provide you with some email communication tips to help you improve the overall quality of your online correspondence, stand out, and be respected.
Picture this: You run into a delicious job posting that could potentially launch your career into the stratosphere. It comes with flex time, remote days, an unlimited supply of free snacks, and the office that looks a lot like the Zuckerberg mansion.
Digital marketing and online marketing is all around us nowadays and with good reason, seeing as it’s cost-effective and it’s a really contemporary way with billions of features and opportunities to help you get your brand’s name “out there”.
So, you’ve got your email marketing and marketing automation platforms, you’ve got your online forms and your online form design game is strong, you’ve even got some social media influencers helping you out with getting viral.
But do you have a lead gen game that is stellar? And is there a landing page to support your marketing strategies?
Does email marketing matter to authors? Can you sell more books with email marketing?
Well, if you are reading this article, chances are that you are wondering whether email marketing matters to you as an author and whether you can use it to sell more books. Either way, you are not lost. This is perhaps the right place you’ve just come to.
In this article, you will learn what email marketing is, where to get started, and how to get subscribers, etc.