How to create an effective email signature design: tips and examples

How to create an effective email signature design: tips and examples

A professional email signature is a crucial part of any successful communication. It serves as a way to differentiate yourself from other emails, give your message credibility, and remind the recipient of who you are. It’s also an excellent opportunity to showcase your personality, promote your business, or link to other important resources.

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How to Do Landing Pages Properly in 2023

How to Do Landing Pages Properly in 2023

Digital marketing and online marketing is all around us nowadays and with good reason, seeing as it’s cost-effective and it’s a really contemporary way with billions of features and opportunities to help you get your brand’s name “out there”.

So, you’ve got your email marketing and marketing automation platforms, you’ve got your online forms and your online form design game is strong, you’ve even got some social media influencers helping you out with getting viral.

But do you have a lead gen game that is stellar? And is there a landing page to support your marketing strategies?

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9 Email Metrics and KPIs You Should Track to Grow Your Business

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You have probably heard that email marketing has an ROI of $42 for every dollar spent.

With 99% of email users checking their email every day and 77% of marketers seeing an increase in email engagement over the past 12 months, it’s clear that email is not going anywhere anytime soon. You can use it to promote products, build relationships, and reach almost any business goal.

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Building Your Personal Brand Identity: the Essentials not to Miss

Building Personal Brand Identity

We are living in times when anyone with access to the Internet and social media has a chance to build an audience, start attracting people to their business, and become an influencer. And that’s exactly what a lot of us are already doing. If you are on your way to developing a personal brand, you’ll definitely like this article. Keep reading.

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How to Create a Brand Strategy that Reflects Your Unique Vision

How to Create a Brand Strategy that Reflects Your Unique Vision-st

You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication.  Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"