How to Do Landing Pages Properly in 2020

How to Do Landing Pages

Digital marketing and online marketing is all around us nowadays and with good reason, seeing as it’s cost-effective and it’s a really contemporary way with billions of features and opportunities to help you get your brand’s name “out there”.

So, you’ve got your email marketing and marketing automation platforms, you’ve got your online forms and your online form design game is strong, you’ve even got some social media influencers helping you out with getting viral.

But do you have a lead gen game that is stellar? And is there a landing page to support your marketing strategies?

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Email Marketing for Authors

Email marketing for authors

Does email marketing matter to authors? Can you sell more books with email marketing?

Well, if you are reading this article, chances are that you are wondering whether email marketing matters to you as an author and whether you can use it to sell more books. Either way, you are not lost. This is perhaps the right place you’ve just come to.

In this article, you will learn what email marketing is, where to get started, and how to get subscribers, etc.

Keep reading.

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How to Create the Best Thank You Email After an Interview

Best thank you email after interview

You just finished a job interview. Now what? You can either take a deep breath and patiently wait for a response, or take some extra steps to increase your chances of getting the position. No, don’t run to delete pictures of yourself drinking alcohol with friends acting wild and crazy. You should have done this before you even start job hunting. One of the most underutilized tools that jobseekers often ignore is a thank-you email.

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How an Eye-Catching Email Signature for Freelancers Can Increase Your Income

How an Email Signature for Freelancers Can Increase Income

In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.

If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.

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Learn to recognize phishing emails in your inbox

phishing email

In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.

Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”

Crash Course in Email Signature Template Design

best email signature templates

In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading “Crash Course in Email Signature Template Design”

6 mobile marketing tools that may help you

mobile tools

The usage of mobile devices is dramatically growing from day to day. People tend to do things on the go to save time and stay tuned.

For example, it is no more a miracle that phones are convenient for managing your emails faster and more efficiently. Compared to other gadgets such as laptops or tablets, smartphones cover the biggest percentage of users aged from 18 to 24. Continue reading “6 mobile marketing tools that may help you”