In business, first impressions matter. In fact, they can often set the tone for the entire relationship with customers, colleagues, and business partners.

Including gender pronouns in professional email communication has become increasingly crucial, and many businesses have now incorporated policies that require employees to include gender information in their company email signatures.

Email overload is a problem that impacts the vast majority of modern professionals. In fact, the average professional spends as much as 28% of their time reading and answering emails. That amounts to a staggering 2.6 hours!

Microsoft Outlook remains one of the most popular email clients in the world, boasting an impressive 400 million active users. With powerful features such as calendar sharing, email scheduling, message filtering, and advanced security, it’s easy to see why so many people choose it over the wide selection of other email providers.

When it comes to applying for a job, the email you use to send your resume and cover letter can be just as important as the documents themselves. Even if your resume and cover letter are top-notch, a poorly written email can make a bad impression on the hiring manager.

Ever accidentally sent an email you immediately regretted? Perhaps, you’ve noticed a typo or simply forgot to add an important detail? Don’t worry! It happens to the best of us.

An email signature is an essential marketing tool for realtors. And that means that you need to be deliberate about every element you use, as each line will reflect who you are as a realtor and a person.

As of July 2022, the three most used email clients in the world were Apple (65.06%), Gmail (23.51%), and Outlook (3.35%). Despite the fact that Outlook takes only third place, lots of professional emails are written and sent using this email client.

Creating business emails can be stressful. After you hit send, it’s easy to spend hours questioning every word you typed in and thinking about whether the recipient received, opened, and read it. The uncertainty can even make you question your next move.

Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience? Well, […]