Videos are on their rise now. Just consider YouTube. As of June 2017, this video platform almost approached FaceBook in the amount of monthly users.
This opens great opportunities for email marketers. Did you know that just adding the word “video” to the email subject increases the open rate? Continue reading “How videos help increase the effectiveness of email marketing”
It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”
When was the last time you read the email consisting of 500 words or more to the end? Without jumping from the second sentence right to the last one. I’ll bet anything you simply closed that email being at least in the middle and moved it to spam. If you do not read long wordy texts, so why you think your customers should? That’s the issue. Continue reading “Why short marketing emails work better”
Modern business people are heavily spammed. Every day we receive dozens of commercial offers that concern professional cooperation, domestic services and even friendship. Most of these messages are deleted at once or go to Trash folder because they are not impressive and significant enough.
Continue reading “Basic Principles of Professional Email Signature”
Nowadays, brand identity is so much more than a website, or a Facebook page. People spend hours choosing the best colors, fonts, and slogan for their companies, as they want their brand to be harmonized and consistent. Brand identity will represent your values and your seriousness, and it’s a crucial step in creating your own business.
Of course, after creating some of those design items, like your logo, you will need to showcase it everywhere: website, social media, promotional material, and of course, your email signature. Today, in collaboration with our partner Free Logo Design, we talk about three reasons why you should definitely add your logo to your email signature. Continue reading “Why your logo should appear in your email signature?”
Doing marketing, promoting unique services and goods and attracting new customers is simultaneously easy and intricately nowadays. In one respect, modern business people are demanding and particular about quality. Catching their attention is a really daunting task. Meanwhile, an abundance of advanced marketing tools helps you to reach the target audience immediately, efficiently and avoiding heavy expenses.
Continue reading “Free, Powerful Inbound Marketing Tools”
What is a follow-up email? In a few words, that is a short notice reminding the recipient about yourself. It usually shows your recipients that you are putting in a little more effort than everybody else. Of course, it will interest your addressee and will less likely make them ignore your message. Some people wait to answer until they receive a follow-up email on purpose. It is because they tend to talk only to those who care.
Continue reading “9 Ways to Improve Your Follow-up Email and Get Job You Want”
How often have you sent your letters to hundreds of recipients with certainty that all of them belong to your target audience? Every time after dispatch you were sure that the sales rate would increase rapidly or your website would gain more popularity, weren’t you? And how many times after that have you got little or zero response? You may wonder what the reason for that is.
You’ve spent a lot of time creating a letter; you think that you’ve included every significant detail, but the effect still doesn’t satisfy you. The answer is obvious – you simply haven’t caught your recipients’ attention. The letter hasn’t interested your potential client and has been ignored. It should be a red signal for you and your company: you have to change something in your strategy within the shortest possible time and pay attention to the part you may have been missing before. Continue reading “How to Reach Clients With a Proper Email Signature?”
A lot has been said about how a proper professional and hyper-attractive email should look like. But what if you have some annoying clients you don’t want to deal with? Or maybe there are some lame customers who keep sending you a lot of spam, and you’ve lost your temper? Get rid of them! If you feel sarcastic, or want to add humor to your correspondence, or you are willing to scare potential customers and reduce their interest to your company, you will find here exactly what you’ve been searching.
So you want to screw up your email? Screw up your signature first! Here is how to do it.
Continue reading “6 Ways to Screw Up Your Email Signature”
Email correspondence is an inevitable part of every business. Both the beginning and the closure of each electronic letter play a significant role in the formation of successful business relationships between partners, producers, and customers. It creates the first impression for the recipient. Being positive, it influences your business correspondingly and creates a good network of potential clients.
Taking this into account, a person should devote some time to a proper thinking while creating an email signature. It will also save your time in your everyday life. Continue reading “12 Tips for Creating a Compelling Email Signature”