Vasyl Holiney

Marketers often spend a lot of time fine-tuning email signatures, but the real threat lurking in inboxes isn’t about fonts or where you put your logo. It’s phishing, impersonation and all those snap decisions employees make every day, sometimes without even thinking.

Most teams see the email signature as just another piece of office stationery: name, title, maybe a logo if someone adds it. But every reply, forwarded thread, and cold email puts a clickable asset in front of people you want to reach. So how much traffic does that small block of HTML actually drive?

As your contact list expands, you are well aware of the importance of timely follow-ups, but you can’t do it all by hand. 

Why We Bothered Running this Test  Spend any real time in sales or marketing communities, and you’ve seen the warnings like “Don’t put images in your signature,” or “Keep it plain text, or you’ll land in spam.” Not long ago, we stumbled upon a LinkedIn thread where people discussing this issue found that emails with […]

Open the inbox of an average mid-level manager and scroll to the bottom. What you’ll sometimes find there resembles a NASCAR jacket. Corporate badges, a row of social media icons, a link to a calendar, a QR code, and a “Top 40 Under 40” award from a few years ago. Of course, this design grabs […]

When I started my career as a PR specialist in Telenor—a telecommunications corporation with a global presence—I wrote all my work emails like diplomatic correspondence. 

Most email marketing advice assumes a fairly straightforward buying journey. Someone discovers your product, clicks through, signs up, and hopefully makes a purchase. Connected-device companies rarely have that luxury.

The current market offers hundreds of options, but only a few are suitable for serious commercial tasks. In this article, we will examine the technical criteria for selecting proxy servers and present an up-to-date rating of the best global solutions.

At a networking event, when someone wants your business card, you don’t have to dig around for a paper card anymore. You can just share your contact info straight from your smartphone device. That’s the kind of ease that digital business cards bring to professional networking.