Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.
The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.