Sometimes, creating an attractive email signature is essential. It is necessary for your business when you represent a company or for your personal brand when you offer your services.Continue reading "How to Create HTML Email Signature to Boost Your Personal Brand"
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Including social media icons in our email signatures has become increasingly popular as a way to connect and engage with others on social media platforms. In this article, we’ll explore the importance of social media icons in email signatures and provide services where you can download them.
Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience?
Well, the short answer is: not at all!
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There is too much information out there. And if you want to keep the attention of your audience and help them understand what you mean, consider using infographic maker websites to transform masses of information into easy-to-read visuals.
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First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.
However, email marketing is a powerful tool for the brand or name advertising. More precisely:
- email is the third most influential source of information for B2B communication;
- clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
- 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.