While it is easy to create promotional emails, making sure that they don’t end up in the subscriber’s spam folder can be a challenging task. The list of criteria used to judge the ‘spamminess’ of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.
The advent of social media and other technological advances has played a major role in marketing strategies for businesses. It almost seems like email marketing is a thing of the past. Is it true?
Well, not yet!
When building your brand’s online image, every little detail counts. Even as little as your email signature. Many businesses don’t pay enough attention to creating professional email signatures. Meanwhile, adding something as basic as a link to your website to your email footer can already make a huge difference. Continue reading “Proper Email Signature Is The First Step to Building A Successful Business”
Videos are on their rise now. Just consider YouTube. As of June 2017, this video platform almost approached FaceBook in the amount of monthly users.
This opens great opportunities for email marketers. Did you know that just adding the word “video” to the email subject increases the open rate? Continue reading “How videos help increase the effectiveness of email marketing”
Email marketing has become an effective and flexible tool for promoting your product or services. If carried out properly, it helps attract and retain customers by allocating the minimum budget.
According to recent Email Usage Statistics in 2019 report, the U.S. workers will receive an average of 126 emails a day. 59% of B2B digital marketers believe that compared to other marketing channels, email is one of the most efficient in regards to revenue generation. Continue reading “Metrics for Measuring the Effectiveness of Email Marketing”
While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.
A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”
Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.
The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.
For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.
While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”
It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”
When was the last time you read the email consisting of 500 words or more to the end? Without jumping from the second sentence right to the last one. I’ll bet anything you simply closed that email being at least in the middle and moved it to spam. If you do not read long wordy texts, so why you think your customers should? That’s the issue. Continue reading “Why short marketing emails work better”