The decade dawns with the increasing demand for even more digital skills. One of them is content marketing and management. While there are diverse yet all interwoven aspects of marketing, the importance of content marketing cannot be overemphasized.
Digital marketing and online marketing is all around us nowadays and with good reason, seeing as it’s cost-effective and it’s a really contemporary way with billions of features and opportunities to help you get your brand’s name “out there”.
So, you’ve got your email marketing and marketing automation platforms, you’ve got your online forms and your online form design game is strong, you’ve even got some social media influencers helping you out with getting viral.
But do you have a lead gen game that is stellar? And is there a landing page to support your marketing strategies?
Does email marketing matter to authors? Can you sell more books with email marketing?
Well, if you are reading this article, chances are that you are wondering whether email marketing matters to you as an author and whether you can use it to sell more books. Either way, you are not lost. This is perhaps the right place you’ve just come to.
In this article, you will learn what email marketing is, where to get started, and how to get subscribers, etc.
While it is easy to create promotional emails, making sure that they don’t end up in the subscriber’s spam folder can be a challenging task. The list of criteria used to judge the ‘spamminess’ of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.
The advent of social media and other technological advances has played a major role in marketing strategies for businesses. It almost seems like email marketing is a thing of the past. Is it true?
Well, not yet!
When building your brand’s online image, every little detail counts. Even as little as your email signature. Many businesses don’t pay enough attention to creating professional email signatures. Meanwhile, adding something as basic as a link to your website to your email footer can already make a huge difference. Continue reading “Proper Email Signature Is The First Step to Building A Successful Business”
Videos are on their rise now. Just consider YouTube. As of June 2017, this video platform almost approached FaceBook in the amount of monthly users.
This opens great opportunities for email marketers. Did you know that just adding the word “video” to the email subject increases the open rate? Continue reading “How videos help increase the effectiveness of email marketing”
Email marketing has become an effective and flexible tool for promoting your product or services. If carried out properly, it helps attract and retain customers by allocating the minimum budget.
According to recent Email Usage Statistics in 2019 report, the U.S. workers will receive an average of 126 emails a day. 59% of B2B digital marketers believe that compared to other marketing channels, email is one of the most efficient in regards to revenue generation. Continue reading “Metrics for Measuring the Effectiveness of Email Marketing”
While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.
A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”
Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.
The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.