Metrics for Measuring the Effectiveness of Email Marketing

Email marketing has become an effective and flexible tool for promoting your product or services. If carried out properly, it helps attract and retain customers by allocating the minimum budget.

59% of B2B digital marketers believe that compared to other marketing channels, email is one of the most efficient in regards to revenue generation. Continue reading “Metrics for Measuring the Effectiveness of Email Marketing”

3 Key Principles of Effective Email Marketing

email marketing

While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.

A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”

Tips for travel agents: how to win clients with right emails

signature for travel agents

Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.

The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.

Continue reading “Tips for travel agents: how to win clients with right emails”

5 ways to use the email signature in digital marketing

digital marketing

For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.

While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”

The Secrets of Writing High-Converting Promotional Emails

secrets of writing

It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”

How to Write a Killer Newsletter People Will Want to Share

good newsletter

How often do you read the upcoming newsletters? One out of ten, lesser? Me, too. I send them straight into the basket or “Mark as Read.” Okay, but what if you happen to be on the other side of the newsletter, and your task is to make people, such as me and yourself, open and react to this email? Here’s when the fun ends.

What makes some newsletters live long and happily while others receive a “Mark as Read” kiss of death? The answers are facepalm apparent, but even experienced marketers fail to create a masterpiece newsletter every time. Care to give it a try? Here’s what you should do. Continue reading “How to Write a Killer Newsletter People Will Want to Share”

How to Use Google Analytics in Your Email Signature

First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.

However, email marketing is a powerful tool for the brand or name advertising. More precisely:

  • email is the third most influential source of information for B2B communication;
  • clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
  • 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.

Continue reading “How to Use Google Analytics in Your Email Signature”

Several Ideas for Your Perfect Email Signature Banner

Ideas for signature banner

Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!

First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading “Several Ideas for Your Perfect Email Signature Banner”