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How to Use Google Analytics in Your Email Signature

First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.

However, email marketing is a powerful tool for the brand or name advertising. More precisely:

  • email is the third most influential source of information for B2B communication;
  • clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
  • 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.

Continue reading “How to Use Google Analytics in Your Email Signature”

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Several Ideas for Your Perfect Email Signature Banner

Ideas for signature banner

Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!

First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading “Several Ideas for Your Perfect Email Signature Banner”

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Useful tips for Using Google Analytics and the Similar Services

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Marketing experts are obsessed with statistics and numbers. The company managers and owners need to know exactly how profitable their investments are. We are to calculate every website view and email click, knowing the promotional campaign results that are stated in sales increase, etc.

Email marketing is amazingly cost-efficient and profitable. According to the recent study, about 20% of recipients open the advertising messages that is an incredibly good return. Emails are non-intrusive; they let users read the ads when they have free time. Good, attractive and informative email signatures make strong impression and make your target customers follow the links and contact the company. Continue reading “Useful tips for Using Google Analytics and the Similar Services”

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Why Create a Banner for Email Signatures?

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Email marketing is an advanced and popular form of promotion. It is time-saving and cost-efficient while the messages are real-time, personalized and informative. It concerns all business sectors such as retailing and wholesaling, travelling and domestic services.

Meanwhile, online marketing faces daunting challenges as modern recipients are sick and tired of frequent spamming and multiple letters go to trash folder by default. That’s why emails are to be attractive, impressive and exceptional and banners help the senders to succeed. Continue reading “Why Create a Banner for Email Signatures?”

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Some Awesome Marketing Ideas for Halloween

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Halloween is a special and fun holiday. It is widely celebrated during the fall season, on the 31st of October, giving a lot of positive emotions to young kids, teens and students. The distinctive traditions come from Celtic tribes that lived within the contemporary Ireland and Northern France territories. The holiday is dedicated to dead relatives and saints, remembering of them and rendering honors. Continue reading “Some Awesome Marketing Ideas for Halloween”

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How Does a Top Digital Marketing Agency Build Email Campaign?

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As the percentage of worldwide internet users surpasses 46% of the global population nowadays, digital marketing is essential for every brand promotion. Since 1990, online tools have significantly developed, becoming extremely sophisticated.

Thus, to win tough industry competition, successful marketing agency professionals use innovative techniques, such as dynamic advertising and content, non-linear approach to engage customers. They focus on various channels to catch the target audience’s attention, such as websites, corporative emails, SEO optimization and social media. How to use them proficiently and skillfully? Let’s check. Continue reading “How Does a Top Digital Marketing Agency Build Email Campaign?”

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Email Marketing for Dummies: 5 Steps to the Goal

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Have no clue what email marketing is? Feel the need to find out something on the subject? This article is a nice starting point to grasp what you need next. Here we’ll tell you some interesting things about email marketing you probably didn’t know.

In simple English, email marketing aims at attracting new clients, promoting your business, making people remember you and come back again and again. There are multiple techniques, tools, hints, and strategies on how to reach that goal. To understand, what you need and where to find it, here are some stages you have to consider one by one in detail. Continue reading “Email Marketing for Dummies: 5 Steps to the Goal”

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5 Proven Marketing Techniques You Must Know

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Modern people spend many hours a day online, chatting, checking emails, watching videos and playing games. Social networks significantly influence public opinion and consumption behavior. Therefore, digital marketing strategies are widely used nowadays. They are much more efficient than traditional measures.

These innovative techniques are cost-efficient, viral, immediate and nonintrusive. They help small businesses to compete in tough market segments, engaging worldwide clients, sending personal emails to your target audience. Efficient marketing techniques increase sales productivity and ROI within short time periods. So, let’s check which ones are trendy and the most successful this year, 2017. Continue reading “5 Proven Marketing Techniques You Must Know”

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Free, Powerful Inbound Marketing Tools

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Doing marketing, promoting unique services and goods and attracting new customers is simultaneously easy and intricately nowadays. In one respect, modern business people are demanding and particular about quality. Catching their attention is a really daunting task. Meanwhile, an abundance of advanced marketing tools helps you to reach the target audience immediately, efficiently and avoiding heavy expenses.

Continue reading “Free, Powerful Inbound Marketing Tools”