While it is easy to create promotional emails, making sure that they don't end up in the subscriber's spam folder can be a challenging task. The list of criteria used to judge the 'spamminess' of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.
Google has introduced a Gmail confidential mode which will be available to administrators and end users on June 25th, 2019. This new feature aims to add more security and protect users’ private information.
The mode will be enabled by default both on desktop and mobile devices. Users will be able to turn in off by altering their settings manually. Continue reading "Protect Sent Emails with a New Gmail Confidential Mode"
Gmail has turned 15. Much has been achieved during this time and Google still keeps doing much to improve all its products, including the email platform. So, Gmail celebrates its birthday this year by introducing a good selection of new features. Let’s discuss all of them one by one.
If your professional activity presupposes communication via emails, it would be useful to find out how to make such communication more effective. C-level persons, managers, customer support, marketing departments, and many other – these people receive dozens of letters every morning.
How to manage them properly? How to find the needed email among the monthly correspondence? How to spend time on sending and answering letters more effectively? Continue reading "How to Optimize Your Work in Gmail: Basics"