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Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience?
Well, the short answer is: not at all!
Today, the term “brand” refers not only to companies that sell goods or services. Just like Nike or McDonald’s, people like Kim Kardashian, Elon Musk, and Donald Trump are brands too.
Continue reading "How to Use Email Marketing to Build Your Personal Brand"
Branding is a complex, never-ending activity that begins with yourself deciding to create a brand. The very first words you say about your brand start building your identity and people’s perception of it.
Building a personal brand is now non-negotiable for any sales rep out there. What’s the first thing a new contact does? Check your LinkedIn.
This means you need to make sure your reputation online is stronger than that of your rival sales reps. Remember, building your personal brand is not about selling – it’s about connecting and developing relationships.
Continue reading "How to Use Cold Outreach to Build Your Personal Brand"
There’s an age-old adage that asks, ‘which is better, email or text messaging?’
Actually, there isn’t. But it makes for a nice question to posit on a blog. Especially if you’re a keen marketer who’s looking to maximize conversions through email and SMS marketing.
Continue reading "7 Reasons to Make Email and SMS Play Nice Together"
You’ve sent an email out to your subscribers promising them the world. Unfortunately, you’ve received little to no reaction from your grand declaration.
Should you just give up? Move on? Rethink your entire marketing strategy?
Absolutely not.
Continue reading "5 Follow Up Email Strategies That Drive Open Rates"
Everyone makes mistakes, but not everyone dares to admit that and fix the situation. The right apology can save your reputation, but it's important to apologize sincerely and on time.
Continue reading "How to Write an Apology Email Letter: Examples for All Cases"
The average office worker receives over 120 and sends 40 emails per day. However, experts say that many professionals still don’t follow business email etiquette rules and often find themselves in awkward situations. Of course, there are many ways to write an email, but by knowing email etiquette basics, we can avoid confusion, missed opportunities, and miscommunication.
Continue reading "Business Email Etiquette: Examples, The Best Rules, And The Worst Mistakes"
For recent college graduates or new hires, it can be a challenge to write effective, professional emails. But this article will provide you with some email communication tips to help you improve the overall quality of your online correspondence, stand out, and be respected.
Continue reading "Email Guide for Young Professionals: How to Stand Out and Be Respected"
Picture this: You run into a delicious job posting that could potentially launch your career into the stratosphere. It comes with flex time, remote days, an unlimited supply of free snacks, and the office that looks a lot like the Zuckerberg mansion.
Continue reading "4 Tips to Email a Resume [With Email Samples]"