Email signatures can serve more than just including your contact information; they can be a powerful tool to promote your business and achieve various goals.
A professional email signature is a crucial part of any successful communication. It serves as a way to differentiate yourself from other emails, give your message credibility, and remind the recipient of who you are. It’s also an excellent opportunity to showcase your personality, promote your business, or link to other important resources.
Creating business emails can be stressful. After you hit send, it’s easy to spend hours questioning every word you typed in and thinking about whether the recipient received, opened, and read it. The uncertainty can even make you question your next move.
You have probably heard that email marketing has an ROI of $42 for every dollar spent.
With 99% of email users checking their email every day and 77% of marketers seeing an increase in email engagement over the past 12 months, it’s clear that email is not going anywhere anytime soon. You can use it to promote products, build relationships, and reach almost any business goal.
Dozens of new marketing channels have developed in the past decade. So naturally, this arouses a discussion if email marketing remains a viable strategy that businesses should pursue. After all, with new social media platforms, paid ads, and influencer marketing taking center stage, has email marketing become an outdated tool for engaging your audience?
Well, the short answer is: not at all!
Today, the term “brand” refers not only to companies that sell goods or services. Just like Nike or McDonald’s, people like Kim Kardashian, Elon Musk, and Donald Trump are brands too.
Branding is a complex, never-ending activity that begins with yourself deciding to create a brand. The very first words you say about your brand start building your identity and people’s perception of it.
Building a personal brand is now non-negotiable for any sales rep out there. What’s the first thing a new contact does? Check your LinkedIn.
This means you need to make sure your reputation online is stronger than that of your rival sales reps. Remember, building your personal brand is not about selling – it’s about connecting and developing relationships.
There’s an age-old adage that asks, ‘which is better, email or text messaging?’
Actually, there isn’t. But it makes for a nice question to posit on a blog. Especially if you’re a keen marketer who’s looking to maximize conversions through email and SMS marketing.
You’ve sent an email out to your subscribers promising them the world. Unfortunately, you’ve received little to no reaction from your grand declaration.
Should you just give up? Move on? Rethink your entire marketing strategy?