Every email you send to your colleagues, clients, partners or just anyone you need to reach out is accompanied by the email signature. No matter if you type the standard message like “Kind regards…” each time or use the signature by default, you never put an effort in it, unless the email is targeted at some important person. That is the biggest problem. You just do not care.
It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”
When was the last time you read the email consisting of 500 words or more to the end? Without jumping from the second sentence right to the last one. I’ll bet anything you simply closed that email being at least in the middle and moved it to spam. If you do not read long wordy texts, so why you think your customers should? That’s the issue. Continue reading “Why short marketing emails work better”
The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”
How often do you read the upcoming newsletters? One out of ten, lesser? Me, too. I send them straight into the basket or “Mark as Read.” Okay, but what if you happen to be on the other side of the newsletter, and your task is to make people, such as me and yourself, open and react to this email? Here’s when the fun ends.
What makes some newsletters live long and happily while others receive a “Mark as Read” kiss of death? The answers are facepalm apparent, but even experienced marketers fail to create a masterpiece newsletter every time. Care to give it a try? Here’s what you should do. Continue reading “How to Write a Killer Newsletter People Will Want to Share”
Are you an employer who’s looking for the right person to close the vacancy? Or are you on the other side of the issue, being a talent in a seak of the perfect career match? The interview meeting as a step toward the goal is a common thing for both people. However, things happen, and sometimes either of the sides needs to cancel an appointment. How to do it politely and stay in touch with a person for the possible future cooperation? Here are some tips both for employers and employees. Continue reading “How to Cancel the Interview Without Burning Bridges”