Dark mode is already a trend of the user interface, becoming more and more popular each year. Today, dark mode is available for most devices and software applications, including popular email clients (Gmail, Outlook, Apple Mail).
Images are essential in today’s digital world. They draw attention, promote interest, elicit emotions, and make sales.
But not everyone has time, money, and skills to take photos for a new project or business. In such cases, photo stock sites can be a real saver. Continue reading "The Best Photo Stock Sites for Any Business or Personal Purposes"
There is too much information out there. And if you want to keep the attention of your audience and help them understand what you mean, consider using infographic maker websites to transform masses of information into easy-to-read visuals.
Hotels, restaurants, online stores, realtors, photographers, food bloggers, musicians, and other people with passion need websites to sell and show their talents to the world. And while businesses, as a rule, can afford to hire a professional web developer to create a website of any complexity, many entrepreneurs and bloggers are tight on budget.
Does it mean they should forget about a website until they accumulate enough money to hire a developer? Of course, no.
The decade dawns with the increasing demand for even more digital skills. One of them is content marketing and management. While there are diverse yet all interwoven aspects of marketing, the importance of content marketing cannot be overemphasized.
Digital marketing and online marketing is all around us nowadays and with good reason, seeing as it’s cost-effective and it’s a really contemporary way with billions of features and opportunities to help you get your brand’s name “out there”.
So, you’ve got your email marketing and marketing automation platforms, you’ve got your online forms and your online form design game is strong, you’ve even got some social media influencers helping you out with getting viral.
But do you have a lead gen game that is stellar? And is there a landing page to support your marketing strategies?
In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading "Crash Course in Email Signature Template Design"
Email signature tells a story about you. Short but very useful story for those who receives your emails. In other words, it is your ID. Imagine you give your business card to someone you want to contact you later. Definitely, you’ll take care this card is visually appealing, has all necessary information, and can persuade a person to call you back or reach you out via email.
I have a question. What would you rather read: a note written with crabbed handwriting or the one where all letters have clear forms and lines?
Handwriting is a personal characteristic of a human that can go beyond all bounds of order, clearness, and readability. It is not applicable to email marketing at all. Although as a marketer you should create your personal style that will be traced through all sent emails. The right way to do this is to select the right font you will be using in all future email designs.
Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.
Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!