How to choose fonts for your emails: ultimate email typography guide

How to choose fonts for your emails

I have a question. What would you rather read: a note written with crabbed handwriting or the one where all letters have clear forms and lines?

Handwriting is a personal characteristic of a human that can go beyond all bounds of order, clearness, and readability. It is not applicable to email marketing at all. Although as a marketer you should create your personal style that will be traced through all sent emails. The right way to do this is to select the right font you will be using in all future email designs.

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Details make perfection: once more about the best mail signature templates

signature details

Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.

Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!

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How to Design an Eye-Catching Email Signature?

good email signature design

Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!

You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.

Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”

Choosing the Right Color for Your Email Signature

signature color

The perfect and brilliant email signature design is important for the final messaging results. It may be decisive, making the first, basic impression about your honored company and the author. Upon opening the letter, the recipient notices your visual brand immediately, catching the general mood and ambiance of the business.

Therefore, it invites the special emotions, communications and cooperation. And the best, easy way to express your creativity and personality, professional approach is the right logo and email signature colors selection. Continue reading “Choosing the Right Color for Your Email Signature”