In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading “Crash Course in Email Signature Template Design”
Email signature tells a story about you. Short but very useful story for those who receives your emails. In other words, it is your ID. Imagine you give your business card to someone you want to contact you later. Definitely, you’ll take care this card is visually appealing, has all necessary information, and can persuade a person to call you back or reach you out via email.
I have a question. What would you rather read: a note written with crabbed handwriting or the one where all letters have clear forms and lines?
Handwriting is a personal characteristic of a human that can go beyond all bounds of order, clearness, and readability. It is not applicable to email marketing at all. Although as a marketer you should create your personal style that will be traced through all sent emails. The right way to do this is to select the right font you will be using in all future email designs.
Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.
Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!
Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!
You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.
Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”
The perfect and brilliant email signature design is important for the final messaging results. It may be decisive, making the first, basic impression about your honored company and the author. Upon opening the letter, the recipient notices your visual brand immediately, catching the general mood and ambiance of the business.
Therefore, it invites the special emotions, communications and cooperation. And the best, easy way to express your creativity and personality, professional approach is the right logo and email signature colors selection. Continue reading “Choosing the Right Color for Your Email Signature”