When building your brand’s online image, every little detail counts. Even as little as your email signature. Many businesses don’t pay enough attention to creating professional email signatures. Meanwhile, adding something as basic as a link to your website to your email footer can already make a huge difference. Continue reading “Proper Email Signature Is The First Step to Building A Successful Business”
While in our everyday life we are used to communicating with people via mobile phones, social media, various messengers such as Viber, WhatsApp, Facebook Messenger or just chat face to face, in business these methods are absolutely inappropriate.
To get the message across, business people use email, and in this blog post we are going to figure out what makes a good and effective business email. Continue reading “A complete guide of writing the best business emails”
In business, it is crucial to choose your partners wisely. No man is an island. Steve Jobs and Steve Wozniak, Bill Gates and Paul Allen, Sergey Brin and Larry Page… Once each of these people made the right choice that defined their career and brought them to success. Therefore, I can assure you that good discernment of character is a key to prosperity both in business and in private life.
Unfortunately, in the age of technology, we are often being robbed of a chance to use our intuition since we have to do business with people we have never met in person. How are we supposed to get an adequate impression of someone who is being introduced to us in the form of zeroes and ones alone? Continue reading “What an email signature can tell you about its owner”
The CEO of Apple, Tim Cook, starts his day at 3:45 a.m. to clear out his inbox with 700-800 emails received the previous day. He comments “and I read the majority of those … Every day, every day. I’m a workaholic”. On the other hand, Jeff Weiner, CEO of LinkedIn says he intentionally sends less email to receive less of it.
One formal email template + one informal email template + the neutral one. This is a standard toolbox of every HR specialist. On the one hand, it is much easier to have templates because very often HR managers are overworked and have no time. On the other hand, such an approach to email communication can’t be effective. Continue reading “Best email signature examples for HR managers”
Every email you send to your colleagues, clients, partners or just anyone you need to reach out is accompanied by the email signature. No matter if you type the standard message like “Kind regards…” each time or use the signature by default, you never put an effort in it, unless the email is targeted at some important person. That is the biggest problem. You just do not care.
The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”
Can you remember how they did business in the good old days? People met somewhere all dressed up (with the ties around their necks), they were shaking hands and handing over business cards. It was very personal because you actually saw who you were dealing with; you could look them in the eye and decide whether you like them, whether you can trust them. Of course, people still do it nowadays, although many aspects of our professional activities are now very impersonal, sometimes we never even actually meet people we are making business with. Nevertheless, our primitive intuition works just the same here on the Internet as it does in real life. People are more likely to trust you if they can see you in some way and form an opinion about you. Continue reading “Why getting an email signature is vital for your business?”
First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.
However, email marketing is a powerful tool for the brand or name advertising. More precisely:
- email is the third most influential source of information for B2B communication;
- clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
- 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.
As the percentage of worldwide internet users surpasses 46% of the global population nowadays, digital marketing is essential for every brand promotion. Since 1990, online tools have significantly developed, becoming extremely sophisticated.
Thus, to win tough industry competition, successful marketing agency professionals use innovative techniques, such as dynamic advertising and content, non-linear approach to engage customers. They focus on various channels to catch the target audience’s attention, such as websites, corporative emails, SEO optimization and social media. How to use them proficiently and skillfully? Let’s check. Continue reading “How Does a Top Digital Marketing Agency Build Email Campaign?”