An easy way to create a good HTML email signature

HTML signature

Every email you send to your colleagues, clients, partners or just anyone you need to reach out is accompanied by the email signature. No matter if you type the standard message like “Kind regards…” each time or use the signature by default, you never put an effort in it, unless the email is targeted at some important person. That is the biggest problem. You just do not care.

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Manners matter, mate

Manners matter

The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”

Why getting an email signature is vital for your business?

business signature

Can you remember how they did business in the good old days? People met somewhere all dressed up (with the ties around their necks), they were shaking hands and handing over business cards. It was very personal because you actually saw who you were dealing with; you could look them in the eye and decide whether you like them, whether you can trust them. Of course, people still do it nowadays, although many aspects of our professional activities are now very impersonal, sometimes we never even actually meet people we are making business with. Nevertheless, our primitive intuition works just the same here on the Internet as it does in real life. People are more likely to trust you if they can see you in some way and form an opinion about you. Continue reading “Why getting an email signature is vital for your business?”

How to Use Google Analytics in Your Email Signature

First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.

However, email marketing is a powerful tool for the brand or name advertising. More precisely:

  • email is the third most influential source of information for B2B communication;
  • clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
  • 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.

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How Does a Top Digital Marketing Agency Build Email Campaign?

top-marketing-agency

As the percentage of worldwide internet users surpasses 46% of the global population nowadays, digital marketing is essential for every brand promotion. Since 1990, online tools have significantly developed, becoming extremely sophisticated.

Thus, to win tough industry competition, successful marketing agency professionals use innovative techniques, such as dynamic advertising and content, non-linear approach to engage customers. They focus on various channels to catch the target audience’s attention, such as websites, corporative emails, SEO optimization and social media. How to use them proficiently and skillfully? Let’s check. Continue reading “How Does a Top Digital Marketing Agency Build Email Campaign?”

Free, Powerful Inbound Marketing Tools

inbound-marketing

Doing marketing, promoting unique services and goods and attracting new customers is simultaneously easy and intricately nowadays. In one respect, modern business people are demanding and particular about quality. Catching their attention is a really daunting task. Meanwhile, an abundance of advanced marketing tools helps you to reach the target audience immediately, efficiently and avoiding heavy expenses.

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Email Marketing for Real Estate Agents: 3 Essentials for Effective Work

marketing-for-realtors

Real estate market is the one that requires constant work on increasing your client database. But there are a few tricky questions out there. How to acquire new customers and not to lose the current ones? How to find time for marketing and actual real estate work at the same time? How to remember everything and not drop dead from exhaustion?
I’ll say it straight away: it is possible to combine everything. You just need to know where to search for help. Here’re some tips that make the life of realtors much easier. Continue reading “Email Marketing for Real Estate Agents: 3 Essentials for Effective Work”

How to Reach Clients With a Proper Email Signature?

follow-up-emails

How often have you sent your letters to hundreds of recipients with certainty that all of them belong to your target audience? Every time after dispatch you were sure that the sales rate would increase rapidly or your website would gain more popularity, weren’t you? And how many times after that have you got little or zero response? You may wonder what the reason for that is.

You’ve spent a lot of time creating a letter; you think that you’ve included every significant detail, but the effect still doesn’t satisfy you. The answer is obvious – you simply haven’t caught your recipients’ attention. The letter hasn’t interested your potential client and has been ignored. It should be a red signal for you and your company: you have to change something in your strategy within the shortest possible time and pay attention to the part you may have been missing before. Continue reading “How to Reach Clients With a Proper Email Signature?”

12 Tips for Creating a Compelling Email Signature

business_email

Email correspondence is an inevitable part of every business. Both the beginning and the closure of each electronic letter play a significant role in the formation of successful business relationships between partners, producers, and customers. It creates the first impression for the recipient. Being positive, it influences your business correspondingly and creates a good network of potential clients.

Taking this into account, a person should devote some time to a proper thinking while creating an email signature. It will also save your time in your everyday life. Continue reading “12 Tips for Creating a Compelling Email Signature”