Personal branding is about taking responsibility for how you present yourself in front of your audience. If you aim to establish yourself as an expert or become an influencer within a specific area, consider personal branding as the thing that can help you set authority as a leader. By being ready to show unique character features and having an active presence online, you can work towards developing a powerful self-branding strategy and building a successful brand that resonates with people throughout the world. Continue reading “The Most Famous Examples of Personal Branding”
What is content marketing?
If marketing in general is about promotion, then content marketing is about promotion through content.
One of the most well-known definitions of a personal brand belongs to Amazon founder Jeff Bezos. He said, “Personal brand is what people say about you when you are not in the room.” The good news is that you can influence these conversations if you know exactly who you are and how you can use it.
There is no single secret tool combination for personal branding success. But you still can make your life easier and find your perfect set of tools for brand building. So, we decided to break down the most popular branding tools into different sections and provide you a quick overview of each.
Branding is a complex, never-ending activity that begins with yourself deciding to create a brand. The very first words you say about your brand start building your identity and people’s perception of it.
We are living in times when anyone with access to the Internet and social media has a chance to build an audience, start attracting people to their business, and become an influencer. And that’s exactly what a lot of us are already doing. If you are on your way to developing a personal brand, you’ll definitely like this article. Keep reading.
Images are essential in today’s digital world. They draw attention, promote interest, elicit emotions, and make sales.
But not everyone has time, money, and skills to take photos for a new project or business. In such cases, photo stock sites can be a real saver. Continue reading “The Best Photo Stock Sites for Any Business or Personal Purposes”
Building a personal brand is now non-negotiable for any sales rep out there. What’s the first thing a new contact does? Check your LinkedIn.
This means you need to make sure your reputation online is stronger than that of your rival sales reps. Remember, building your personal brand is not about selling – it’s about connecting and developing relationships.
You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading “How to Create a Brand Strategy that Reflects Your Unique Vision”
Bloggers and business owners most likely know well what branding is and why it is so important. However, many people think about branding as if it is either something ephemeral or some stuff like a logo, website, and distinctive uniform typeface.