How to Write a Killer Newsletter People Will Want to Share

good newsletter

How often do you read the upcoming newsletters? One out of ten, lesser? Me, too. I send them straight into the basket or “Mark as Read.” Okay, but what if you happen to be on the other side of the newsletter, and your task is to make people, such as me and yourself, open and react to this email? Here’s when the fun ends.

What makes some newsletters live long and happily while others receive a “Mark as Read” kiss of death? The answers are facepalm apparent, but even experienced marketers fail to create a masterpiece newsletter every time. Care to give it a try? Here’s what you should do. Continue reading “How to Write a Killer Newsletter People Will Want to Share”

How to Design an Eye-Catching Email Signature?

good email signature design

Wait, wait, email signature? Does it need design? Why, it’s just the info about sender!

You don’t need design if you send some informal email to your colleague or friend a hundred times per day. If there’s the only case when you communicate with people via Gmail (or other), then skip this article. But if you have other reasons to use your mailbox, read on.

Consider email signature not only as a part of acknowledging your identity but as a vital supplement to your marketing campaign. Even if you are not running one. Attracting reader’s attention to your services and creating a positive image of yourself are a kind of marketing as well, even if you don’t mean it intentionally. Email signature design is an easy and free method to build brand loyalty and earn points to your karma. Continue reading “How to Design an Eye-Catching Email Signature?”

How to Cancel the Interview Without Burning Bridges

cancel interview

Are you an employer who’s looking for the right person to close the vacancy? Or are you on the other side of the issue, being a talent in a seak of the perfect career match? The interview meeting as a step toward the goal is a common thing for both people. However, things happen, and sometimes either of the sides needs to cancel an appointment. How to do it politely and stay in touch with a person for the possible future cooperation? Here are some tips both for employers and employees. Continue reading “How to Cancel the Interview Without Burning Bridges”

How to Use Google Analytics in Your Email Signature

First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.

However, email marketing is a powerful tool for the brand or name advertising. More precisely:

  • email is the third most influential source of information for B2B communication;
  • clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
  • 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.

Continue reading “How to Use Google Analytics in Your Email Signature”

Several Ideas for Your Perfect Email Signature Banner

Ideas for signature banner

Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!

First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading “Several Ideas for Your Perfect Email Signature Banner”

Alternatives to Outlook for Mac: Part 2

outlook-alternatives-for-macOS

We’ve already talked about some free ways to substitute the most popular email client Outlook. Here’re some more options for you to consider.

Spark 

Created by Readdle (they are specializing in essential apps for iPhone and Mac), this email application is free of charge and has some vital benefits and built-in features. It recognizes personal emails and adds them to other similar letters so that you could understand what is important at a glance. Notifications and commercials are correspondingly directed to different folders. This way your inbox always looks well-organized and professional.

Continue reading “Alternatives to Outlook for Mac: Part 2”

How to Optimize Your Work in Gmail: Basics

gmail-optimization

If your professional activity presupposes communication via emails, it would be useful to find out how to make such communication more effective. C-level persons, managers, customer support, marketing departments, and many other – these people receive dozens of letters every morning.

How to manage them properly? How to find the needed email among the monthly correspondence? How to spend time on sending and answering letters more effectively? Continue reading “How to Optimize Your Work in Gmail: Basics”

Email Marketing for Dummies: 5 Steps to the Goal

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Have no clue what email marketing is? Feel the need to find out something on the subject? This article is a nice starting point to grasp what you need next. Here we’ll tell you some interesting things about email marketing you probably didn’t know.

In simple English, email marketing aims at attracting new clients, promoting your business, making people remember you and come back again and again. There are multiple techniques, tools, hints, and strategies on how to reach that goal. To understand, what you need and where to find it, here are some stages you have to consider one by one in detail. Continue reading “Email Marketing for Dummies: 5 Steps to the Goal”

Perfect Email Signature for Your iPhone: Step-by-Step Guide

signature-for-iPhone

If you’re reading this article, you’ve already understood that email signature is an inevitable part of your correspondence. No matter whether you are an entrepreneur, freelancer, or employee, communicating with clients, good-looking and professionally designed email signature shows your respect and attitude to your respondents.

Good email signature means not only well-designed one, but also adaptable to any devices, be it PC, tablet, or phone. Recent statistics show that more than a half of all letters are opened through the smartphones. It means that your email signature should be visible and adequately displayed on the small screens.

Continue reading “Perfect Email Signature for Your iPhone: Step-by-Step Guide”

How to Create Efficient Email Signatures? 7 Tips for Success

create-free-email-signature

A beautiful, impressive email signature is a must for modern professionals. If you are an online marketer, a freelancer, a candidate to a relevant position or a digital agency employee, you need to impress your recipients, bringing up their positive emotions. A professional, classy signature helps you to highlight your company image, your digital identity, to cause high, immediate ROI results, to encourage fast response from potential customers, buyers and employers.

It takes you only up to 5 minutes to create signature online, and you certainly stand out from multiple competitors, make a good impression on your addressees, spark their interest in your unique goods or services. Meanwhile, it’s not easy to make modern business people to read any message; so there are some secrets how to succeed in online marketing. Continue reading “How to Create Efficient Email Signatures? 7 Tips for Success”