First of all, let’s accept that not everybody needs a tracking function in his or her email signature. I don’t need one – my contact list is not quite big, and I don’t have to advertise myself via the mail-out. I use email signature only to make my letters look more professional and accurate.
However, email marketing is a powerful tool for the brand or name advertising. More precisely:
- email is the third most influential source of information for B2B communication;
- clients who receive product offers through the email spend 138% more than those who don’t subscribe for such letters;
- 80% of small business owners agree that email marketing is number one for driving customer acquisition and retention.
Continue reading “How to Use Google Analytics in Your Email Signature”
Email banner is a perfect way to add some colors to your letter and attract more attention to your services or products. More than that, catchy and attractive promotional banner is all you need to boost your email marketing campaign. So, let’s try to create something impressive and memorable together!
First of all, you should understand your limits. Meaning, what you can use in your email banner design and what is a no-no. Well, if you are a company employee, there are probably some boundaries to your fantasy, like brand colors, company style, or even templates to use. In this case, you can still be creative and use some of the following ideas. Continue reading “Several Ideas for Your Perfect Email Signature Banner”
We’ve already talked about some free ways to substitute the most popular email client Outlook. Here’re some more options for you to consider.
Created by Readdle (they are specializing in essential apps for iPhone and Mac), this email application is free of charge and has some vital benefits and built-in features. It recognizes personal emails and adds them to other similar letters so that you could understand what is important at a glance. Notifications and commercials are correspondingly directed to different folders. This way your inbox always looks well-organized and professional.
Continue reading “Alternatives to Outlook for Mac: Part 2”
If your professional activity presupposes communication via emails, it would be useful to find out how to make such communication more effective. C-level persons, managers, customer support, marketing departments, and many other – these people receive dozens of letters every morning.
How to manage them properly? How to find the needed email among the monthly correspondence? How to spend time on sending and answering letters more effectively? Continue reading “How to Optimize Your Work in Gmail: Basics”
Have no clue what email marketing is? Feel the need to find out something on the subject? This article is a nice starting point to grasp what you need next. Here we’ll tell you some interesting things about email marketing you probably didn’t know.
In simple English, email marketing aims at attracting new clients, promoting your business, making people remember you and come back again and again. There are multiple techniques, tools, hints, and strategies on how to reach that goal. To understand, what you need and where to find it, here are some stages you have to consider one by one in detail. Continue reading “Email Marketing for Dummies: 5 Steps to the Goal”
If you’re reading this article, you’ve already understood that email signature is an inevitable part of your correspondence. No matter whether you are an entrepreneur, freelancer, or employee, communicating with clients, good-looking and professionally designed email signature shows your respect and attitude to your respondents.
Good email signature means not only well-designed one, but also adaptable to any devices, be it PC, tablet, or phone. Recent statistics show that more than a half of all letters are opened through the smartphones. It means that your email signature should be visible and adequately displayed on the small screens.
Continue reading “Perfect Email Signature for Your iPhone: Step-by-Step Guide”
A beautiful, impressive email signature is a must for modern professionals. If you are an online marketer, a freelancer, a candidate to a relevant position or a digital agency employee, you need to impress your recipients, bringing up their positive emotions. A professional, classy signature helps you to highlight your company image, your digital identity, to cause high, immediate ROI results, to encourage fast response from potential customers, buyers and employers.
It takes you only up to 5 minutes to create signature online, and you certainly stand out from multiple competitors, make a good impression on your addressees, spark their interest in your unique goods or services. Meanwhile, it’s not easy to make modern business people to read any message; so there are some secrets how to succeed in online marketing. Continue reading “How to Create Efficient Email Signatures? 7 Tips for Success”
Real estate market is the one that requires constant work on increasing your client database. But there are a few tricky questions out there. How to acquire new customers and not to lose the current ones? How to find time for marketing and actual real estate work at the same time? How to remember everything and not drop dead from exhaustion?
I’ll say it straight away: it is possible to combine everything. You just need to know where to search for help. Here’re some tips that make the life of realtors much easier. Continue reading “Email Marketing for Real Estate Agents: 3 Essentials for Effective Work”
Are you a business owner, entrepreneur, CEO, or the employee, communicating with customers? Is it essential to you that people don’t ignore your emails? Do you strive to look professional while corresponding with your current or future clients and partners? Here are some tips to make your letters work for you.
The first thing you should do is to define your goal. What do you want to achieve by writing an email? Attract new customers? Promote your services? Sell goods? Thank for productive cooperation?
Anyway, your email should be well-written, organized, and contain some necessary things to look neat and professional.
So, here’s what you should do to make people get interested in what you are writing: