How profitable is your email marketing?
Online ROI calculator
Did you know that a well-structured email marketing can bring in up to 44 USD for every dollar invested (ROI)? Sometimes, it's even more. Now you can check the effectiveness of your marketing effort in no time with our ROI calculator! See how close you are to this number.
Number of delivered emails
Enter the total number of email mailing recipients.
IMPORTANT: Do not forget to exclude undelivered emails.
Cost of mailing
The cost of email marketing service and other tools you use
IMPORTANT: If there are several campaigns, calculate the average cost of each. To do this, divide the monthly fee by the number of campaigns carried out per month.
Cost of extra services
Enter the costs of paying for a full-time marketer, freelancer, or agency.
This can include costs for preparing a copy, mockup design, etc.
Open rate
Enter the percentage of subscribers who opened your email.
The average rate is 24.8%. Your value may differ. Check your email service reports.
Click-through rate
Enter the percentage of subscribers who clicked on the link in your email and visited a website. To do this, look at the statistics report of your email service.
Conversion rate
Then enter your conversion rate – the percentage of subscribers who click through your emails and become paying customers.
If you're using UTM tags, check out the report in Google Analytics in the "Campaigns" section.
Average spend per customer
Enter the average order value
To do this, divide the total transaction amount from non-recurring payments by the total number of customers.
Total mailing cost
$ 0.00Cost per email
$ 0Cost per open
$ 0Cost per click
$ 0Number of payments
0.000Income from mailings
$ 0.00Profitability
$ 0.00Number of payments to cover expenses
0ROI
0 %More ways to improve your marketing strategy
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