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Branding is a complex, never-ending activity that begins with yourself deciding to create a brand. The very first words you say about your brand start building your identity and people’s perception of it.
Continue reading "Email Signature Branding Guide. How to Promote Your Personal Brand through Email Communication?"
We are living in times when anyone with access to the Internet and social media has a chance to build an audience, start attracting people to their business, and become an influencer. And that’s exactly what a lot of us are already doing. If you are on your way to developing a personal brand, you’ll definitely like this article. Keep reading.
Continue reading "Building Your Personal Brand Identity: the Essentials not to Miss"
You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"
There’s an age-old adage that asks, ‘which is better, email or text messaging?’
Actually, there isn’t. But it makes for a nice question to posit on a blog. Especially if you’re a keen marketer who’s looking to maximize conversions through email and SMS marketing.
Continue reading "7 Reasons to Make Email and SMS Play Nice Together"
Bloggers and business owners most likely know well what branding is and why it is so important. However, many people think about branding as if it is either something ephemeral or some stuff like a logo, website, and distinctive uniform typeface.
Continue reading "What Is Branding And Why Is It Important For Your Business Growth"
You’ve sent an email out to your subscribers promising them the world. Unfortunately, you’ve received little to no reaction from your grand declaration.
Should you just give up? Move on? Rethink your entire marketing strategy?
Absolutely not.
Continue reading "5 Follow Up Email Strategies That Drive Open Rates"
There is too much information out there. And if you want to keep the attention of your audience and help them understand what you mean, consider using infographic maker websites to transform masses of information into easy-to-read visuals.
Continue reading "22 Best Infographic Tools to Pump Up Your Creativity And Save Your Time"
Brands are using social media giveaways to boost social media followers, grow email lists, and increase website traffic and sales. Because of the virality of a giveaway, brands are also launching successful email marketing campaigns alongside their social media giveaways.
Continue reading "Emails to Send out During a Social Media Giveaway"
