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Just like your attitude, habits, and character traits make you a unique person, brand identity serves as a kind of “secret ingredient” that sets your business apart from numerous competitors.
Continue reading "Essential Visual Identity Elements to Build a Memorable Personal Brand"
Through the years, personal branding has emerged as a perfect way to establish credibility and authority in the digital landscape. More than ever, people now realize that branding is no longer restricted to celebrities and businesses. Today, it has shifted to a personal level. Every individual, whether they are associated with a business or not, can work towards developing a strong personal brand image to keep their audience engaged and interested.
Continue reading "How To Build a Strong Personal Brand on Social Media in 7 Steps"
Personal branding is about taking responsibility for how you present yourself in front of your audience. If you aim to establish yourself as an expert or become an influencer within a specific area, consider personal branding as the thing that can help you set authority as a leader. By being ready to show unique character features and having an active presence online, you can work towards developing a powerful self-branding strategy and building a successful brand that resonates with people throughout the world. Continue reading "The Most Famous Examples of Personal Branding"
What is content marketing?
If marketing in general is about promotion, then content marketing is about promotion through content.
Continue reading "How to Use Content Marketing to Build Your Personal Brand"
One of the most well-known definitions of a personal brand belongs to Amazon founder Jeff Bezos. He said, “Personal brand is what people say about you when you are not in the room.” The good news is that you can influence these conversations if you know exactly who you are and how you can use it.
Continue reading "Branding Distribution. Key Components Of Your Personal Brand Online"
There is no single secret tool combination for personal branding success. But you still can make your life easier and find your perfect set of tools for brand building. So, we decided to break down the most popular branding tools into several sections.
Branding is a complex, never-ending activity that begins with yourself deciding to create a brand. The very first words you say about your brand start building your identity and people’s perception of it.
We are living in times when anyone with access to the Internet and social media has a chance to build an audience, start attracting people to their business, and become an influencer. And that’s exactly what a lot of us are already doing. If you are on your way to developing a personal brand, you’ll definitely like this article. Keep reading.
Continue reading "Building Your Personal Brand Identity: the Essentials not to Miss"
Building a personal brand is now non-negotiable for any sales rep out there. What’s the first thing a new contact does? Check your LinkedIn.
This means you need to make sure your reputation online is stronger than that of your rival sales reps. Remember, building your personal brand is not about selling – it’s about connecting and developing relationships.
Continue reading "How to Use Cold Outreach to Build Your Personal Brand"
You surely know the situation when a person (or even you) is willing to pay more for a product from a particular brand than for the same item from another seller. A well-known clothing brand Lacoste is a good example. People pay $60-100 for a polo festooned with the Lacoste alligator, while a similar polo can be purchased twice or even trice cheaper. Many customers are ready to pay extra because they associate Lacoste with prestige and sophistication. Continue reading "How to Create a Brand Strategy that Reflects Your Unique Vision"