In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.
If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.
Continue reading "How an Eye-Catching Email Signature for Freelancers Can Increase Your Income"
While it is easy to create promotional emails, making sure that they don't end up in the subscriber's spam folder can be a challenging task. The list of criteria used to judge the 'spamminess' of an email is a long one. Additionally, Internet Service Providers (ISPs) have waged a brutal war against spammers, and like any war, even the genuine email marketers get caught in the crossfire.
Continue reading "How to Create Effective Promotional Emails and Avoid Spam Folder"
The advent of social media and other technological advances has played a major role in marketing strategies for businesses. It almost seems like email marketing is a thing of the past. Is it true?
Well, not yet!
Continue reading "A guide to a successful automated email marketing campaign"
Email is one of the essential communication tools for business you will find out there. It isn’t as intrusive as a phone call, isn’t as informal as text, and still manages to be both fast and convenient. It allows you to engage, as an entrepreneur or employee, in normal business from wherever you are.
Continue reading "Essential Tips To Manage Your Work Email"
You can end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. However, whether you write a formal business correspondence or an informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. I have collected some tips for professional email ending occasionally in this blog post.
Continue reading "How to End an Email: Examples of Email Closing"
In most cases, the first contact with a potential employee goes through the email. When you apply for some position, you should take into account that this first email creates an impression about you as a candidate even more than the resume you attach to it.
Continue reading "How to create an email signature for job seekers? [Examples]"