While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.
A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”
In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.
Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”
While in our everyday life we are used to communicating with people via mobile phones, social media, various messengers such as Viber, WhatsApp, Facebook Messenger or just chat face to face, in business these methods are absolutely inappropriate.
To get the message across, business people use email, and in this blog post we are going to figure out what makes a good and effective business email. Continue reading “A complete guide of writing the best business emails”
What is your reaction to an email which has a beautiful signature at the end? I know that you think of the sender as a professional and self-respecting person who cares about their image in the eyes of others.
A free email signature generator is a right tool that will allow you not only to create a distinctive signature but also build a strong personal brand. In this blog we are going to discuss top 5 reasons why you should use an email signature generator for yourself and for your business. Continue reading “5 reasons to use a free email signature generator”
You can choose to end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. No matter if you write a formal or informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. In this blog post, I have collected some tips for ending emails on any occasion. Continue reading “How to end your emails: tips for writing the best email closing”
In most cases, the first contact with a potential employee goes through the email. When you apply for some position, you should take into account that this first email creates an impression about you as a candidate even more than the resume you attach to it. Continue reading “Why job seekers should have an informative email signature”
Every email you send to your colleagues, clients, partners or just anyone you need to reach out is accompanied by the email signature. No matter if you type the standard message like “Kind regards…” each time or use the signature by default, you never put an effort in it, unless the email is targeted at some important person. That is the biggest problem. You just do not care.
Continue reading “An easy way to create a good HTML email signature”
It’s no simple feat to sell products through emails without sounding salesy. A promotional email is not an independent element in the process of enticing more customers, it’s a part of a much wider sales strategy. To write an effective promotional email that will boost conversions takes much time and energy. So, I’ve prepared some tips that will help you cope with this challenging task. Continue reading “The Secrets of Writing High-Converting Promotional Emails”
When was the last time you read the email consisting of 500 words or more to the end? Without jumping from the second sentence right to the last one. I’ll bet anything you simply closed that email being at least in the middle and moved it to spam. If you do not read long wordy texts, so why you think your customers should? That’s the issue. Continue reading “Why short marketing emails work better”
The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”