In a world where digital marketing is becoming increasingly important, digital marketing efforts are becoming increasingly important as well. Email marketing, in particular, is an integral part of digital marketing efforts. This means that everything ranging from the content in the email to the structure of the email are things that have been picked apart and discussed by marketing analysts.
If you are a fortune 500 company, employing an army of marketing professionals to dissect and alter each aspect of your marketing campaign is feasible and possibly even profitable. However, small business owners and freelancers are not afforded the same luxury, given their tight marketing budgets.
Continue reading "How an Eye-Catching Email Signature for Freelancers Can Increase Your Income"
The CEO of Apple, Tim Cook, starts his day at 3:45 a.m. to clear out his inbox with 700-800 emails received the previous day. He comments “and I read the majority of those ... Every day, every day. I'm a workaholic”. On the other hand, Jeff Weiner, CEO of LinkedIn says he intentionally sends less email to receive less of it.
Continue reading "Why email signature for CEO matters and how to create the best one"
One formal email template + one informal email template + the neutral one. This is a standard toolbox of every HR specialist. On the one hand, it is much easier to have templates because very often HR managers are overworked and have no time. On the other hand, such an approach to email communication can’t be effective. Continue reading "Best email signature examples for HR managers"