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Metrics for Measuring the Effectiveness of Email Marketing

Email marketing has become an effective and flexible tool for promoting your product or services. If carried out properly, it helps attract and retain customers by allocating the minimum budget.

According to recent  Email Usage Statistics in 2019 report, the U.S. workers will receive an average of 126 emails a day. 59% of B2B digital marketers believe that compared to other marketing channels, email is one of the most efficient in regards to revenue generation. Continue reading “Metrics for Measuring the Effectiveness of Email Marketing”

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Protect Sent Emails with a New Gmail Confidential Mode

gmail new feature

Google has introduced a Gmail confidential mode which will be available to administrators and end users on June 25th, 2019. This new feature aims to add more security and protect users’ private information.

The mode will be enabled by default both on desktop and mobile devices. Users will be able to turn in off by altering their settings manually. Continue reading “Protect Sent Emails with a New Gmail Confidential Mode”

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Learn to recognize phishing emails in your inbox

phishing email

In 2018, IBM Security together with Ponemon Institute published the results of their research regarding data security. They found out that compared to 2017 the cost of data breach increased by 6.4% and accounted for $3.86 million. And an interesting fact is that 90% of all data attacks were initiated through phishing.

Additionally, Verizon has informed that 30% of phishing emails get opened by target recipients. This is why it is so important to be cautious and able to spot suspicious emails that come to your inbox. Continue reading “Learn to recognize phishing emails in your inbox”

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A complete guide of writing the best business emails

business email illustration

While in our everyday life we are used to communicating with people via mobile phones, social media, various messengers such as Viber, WhatsApp, Facebook Messenger or just chat face to face, in business these methods are absolutely inappropriate.

To get the message across, business people use email, and in this blog post we are going to figure out what makes a good and effective business email. Continue reading “A complete guide of writing the best business emails”

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6 mobile marketing tools that may help you

mobile tools

The usage of mobile devices is dramatically growing from day to day. People tend to do things on the go to save time and stay tuned.

For example, it is no more a miracle that phones are convenient for managing your emails faster and more efficiently. Compared to other gadgets such as laptops or tablets, smartphones cover the biggest percentage of users aged from 18 to 24. Continue reading “6 mobile marketing tools that may help you”

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5 reasons to use a free email signature generator

free email signature generator

What is your reaction to an email which has a beautiful signature at the end? I know that you think of the sender as a professional and self-respecting person who cares about their image in the eyes of others.

A free email signature generator is a right tool that will allow you not only to create a distinctive signature but also build a strong personal brand. In this blog we are going to discuss top 5 reasons why you should use an email signature generator for yourself and for your business. Continue reading “5 reasons to use a free email signature generator”

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How to end your emails: tips for writing the best email closing

You can choose to end your email either with a usual sign-off or an email signature. Both options are good if you write them correctly. No matter if you write a formal or informal email, you should always try to finish it politely to get a recipient on your side and make the email warmer. In this blog post, I have collected some tips for ending emails on any occasion. Continue reading “How to end your emails: tips for writing the best email closing”