Tips for travel agents: how to win clients with right emails

signature for travel agents

Everyday marketers in the travel industry wrestle with the challenge of making their business stand out from competition. With US $7.6 trillion contribution to the global economy, travel industry is one of the largest and most profitable business sectors. In 2016, more than a million people traveled around the world which brought the revenue of more than one trillion of dollars.

The competition is huge. And finding impactful ways to entice new clients and retain the current ones plays a very important role. Email marketing is one of the most effective methods in this situation.

Continue reading “Tips for travel agents: how to win clients with right emails”

Hot email marketing trend predictions for 2019

marketing prediction 2019

With the online world changing a mile a minute, keeping up with evolving technologies comes as a real challenge. The 2019 year is just days away, so it’s high time to look ahead and figure out what’s going to happen with email marketing that soon. The more you know about emerging trends, the easier it is to plan your strategy and predict possible outcomes. In view of this, I’m going to describe 5 directions in which you can move to stay fresh in the tricky email marketing industry. Continue reading “Hot email marketing trend predictions for 2019”

Why Ivanka Trump shouldn’t have used her personal email for business purposes

Ivanka Trump

According to the Washington Post, last year Ivanka Trump, the daughter of the President of the United States and in addition senior advisor of the White House, sent hundreds of emails regarding government activities via her personal account. Most of the emails were addressed to the aides and included much of the confidential information.

This caused alarm among the White House officials. The reason is that in 2016 Donald Trump personally criticized Hillary Clinton for carrying out email correspondence through her private email server. And now his daughter is doing almost the same. Continue reading “Why Ivanka Trump shouldn’t have used her personal email for business purposes”

Useful Gmail tricks that will “polish” your email communication

Have you ever sent an email addressed to Jane, a very respective client of your company or maybe your tutor or supervisor, with the introduction sounding like Dear Bane…? I know that dirty language that comes afterward. Only one letter, a tiny mistake. Should I now recall and describe the feelings right at that moment? No? Ok. So, I’d better try to help avoid such situations.

In this blog, I will tell you about some Gmail features, extensions and hidden options that might be very helpful if you devote lots of time to communication via email. Let’s go.

Continue reading “Useful Gmail tricks that will “polish” your email communication”

5 ways to use the email signature in digital marketing

digital marketing

For so many years email has been one of the most effective tools of digital marketing. Based on The Radicati Group report, in 2015 the total amount of sent and received emails per day equaled 205 billion. 112,5 billion of them were business emails. In 2018 this number has increased by 5%, and it is expected that in 2019 such growth tendency will continue.

While interacting with both current and prospective customers on the everyday basis, think about the marketing strategy that could turn this communication into more conversions. The content you deliver in the email is important, that’s true. However, have you ever thought that a professionally created email signature can be a solid marketing opportunity? Continue reading “5 ways to use the email signature in digital marketing”