3 Key Principles of Effective Email Marketing

email marketing

While concentrating fully on all that search engine optimization process that seems to be real “rocket science” as well as on social media marketing, sometimes we forget that one of the oldest and most-efficient tools in Internet marketing is sending out emails.

A simple email letter has potential to increase sales rates, to raise brand-awareness, and build a more close connection with your prospects and customers. However, you should follow three core principles in order to implement this marketing strategy successfully. Continue reading “3 Key Principles of Effective Email Marketing”

Crash Course in Email Signature Template Design

best email signature templates

In one of the previous articles, we have already discussed what it takes to build an email signature but that were mere technicalities and now it is high time to discuss the visual part, also known as design. In fact, the thing that defines a good email signature is its template. The bitter truth, however, is that a person can be a talented entrepreneur yet a poor designer with no sense of color whatsoever, but when you are trying to build a business, every detail is crucial, even an email signature template you choose. Continue reading “Crash Course in Email Signature Template Design”

What an email signature can tell you about its owner

founder_of_Apple

In business, it is crucial to choose your partners wisely. No man is an island. Steve Jobs and Steve Wozniak, Bill Gates and Paul Allen, Sergey Brin and Larry Page… Once each of these people made the right choice that defined their career and brought them to success. Therefore, I can assure you that good discernment of character is a key to prosperity both in business and in private life.

Unfortunately, in the age of technology, we are often being robbed of a chance to use our intuition since we have to do business with people we have never met in person. How are we supposed to get an adequate impression of someone who is being introduced to us in the form of zeroes and ones alone? Continue reading “What an email signature can tell you about its owner”

You can write your email signature all by yourself! The question is… should you?

create email signature

First, let me tell you about my dad. My dad is a Do-It-Yourself aficionado. He has not bought a single piece of furniture in his entire life and he never misses a chance to proclaim once again his self-sufficiency in terms of furnishing his own house. The truth is he despises furniture stores with passion. In fact, IKEA is more of a swear-word in our family.

Why would any decent man buy a ready-made nightstand or a dining table if he can make one with his own hands? Of course, the process may take many months and there is always a possibility that the bulky table of his own production may end up standing in the hallway just because it would not fit through the kitchen door. At the end of the day, this is not about my father being cheap, he just likes to do things with his own hands and he takes pride in his creations no matter how bulky and monstrous they look to other people.

Continue reading “You can write your email signature all by yourself! The question is… should you?”

Seven “B”s on How to Help your Customers

Customer Support

Unfortunately, sometimes it is not enough just to create a great product and push it out into the big world hoping for the best. The truth is you need to chaperone it all the way and help people around to get to know it. Do you know how many clients you lose because of poor customer support? Up to 50%.

People are often confused and frustrated when trying out something new. Don’t you kid yourself thinking that someone will actually read the Terms and Agreements or some kind of manual before using the product or even after detecting a problem using it. Most customers tend to be helpless and will turn to you for help. Either they are in fact technically challenged or just lazy and inattentive, it is your responsibility to have their back.

Continue reading “Seven “B”s on How to Help your Customers”

Manners matter, mate

Manners matter

The Internet has obviously blurred the boundaries of social etiquette. For instance, we can easily address a complete stranger on the Internet and strike up a conversation here more often than we do in real life. We let ourselves use shortened words and texting abbreviations even when we are not limited by the certain amount of characters, and we certainly tend to type quick and think very little when replying to someone’s email, compensating the lack of proper forethought with emoji. Continue reading “Manners matter, mate”

Details make perfection: once more about the best mail signature templates

signature details

Striving for perfection is natural for any human being. Moreover, it is crucial for the success both in your personal and professional life. Do you remember that famous quote from the “Alice in Wonderland” book? “We must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”.

Therefore, if you wish to get somewhere with your business, you have to do your best and control even such seemingly tiny little things as writing something about yourself in your email footer. Just getting yourself an email signature is not enough, you ought to have the best business email signature possible!

Continue reading “Details make perfection: once more about the best mail signature templates”

No Cats in Your Email Signature

no cats image

Well, the tip in the title is a little bit straight to the point, and we will definitely come back to it later. Nonetheless, what we really are discussing today in this article is the key differences between a professional email signature and just a regular one. One can’t help but wonder how to create a professional email signature and what the adjective «professional» stands for anyway.

It is no big secret that having an email signature is not the exclusive privilege of a businessperson, your granny, for instance, can totally get one if she wants! Just imagine, she would probably put something like «Nick’s beloved granny, an expert on pancakes matters» into the «Position» field and place the picture of one of her cute cats instead of the photo. So every time she would write an email to you (oh, those modern grandmothers, right?) you’d see something like this in the email footer. Continue reading “No Cats in Your Email Signature”

Why getting an email signature is vital for your business?

business signature

Can you remember how they did business in the good old days? People met somewhere all dressed up (with the ties around their necks), they were shaking hands and handing over business cards. It was very personal because you actually saw who you were dealing with; you could look them in the eye and decide whether you like them, whether you can trust them. Of course, people still do it nowadays, although many aspects of our professional activities are now very impersonal, sometimes we never even actually meet people we are making business with. Nevertheless, our primitive intuition works just the same here on the Internet as it does in real life. People are more likely to trust you if they can see you in some way and form an opinion about you. Continue reading “Why getting an email signature is vital for your business?”