6 Worthy Writing Apps for Your Mac

Multiple people work hard creating amazing, useful content every day. Students, copywriters, teachers, book authors, marketing experts and managers of small companies and large corporations, lawyers, doctors and accountants formalize the results of their important work in written form. So, let’s make this job easy and enjoyable thanks to advanced, user-friendly writing apps? Continue reading “6 Worthy Writing Apps for Your Mac”

Effective Email Signature Design Guide

Sending several dozens of messages every day, employees of small companies and large corporations manage efficient and powerful ad campaigns. Quite naturally, you strive to contact the audience successfully, engaging potential buyers or business partners to cooperate.

Thus, you communicate your brand identity, attracting the readers by professional, relevant and informative messages. Thus, a wonderful email signature is a must to make the proper, positive impression. Its result definitely depends on the information transmitted, its sense and content. If the information is interesting, timely, short and simple, it will hit the target immediately, making the reader contact you. Continue reading “Effective Email Signature Design Guide”

5 Common Mistakes to Avoid While Writing Letters on Your Mobile Device

Until 1995, we used cell phones only for making calls. Modern mobile devices are so functional and user-friendly that about 49 % of all letters are open on smartphones. 67% of customers worldwide use their mobile devices for reading messages daily or, at least, weekly.

The messages are commonly optimized for reading on smartphones; multiple feature-rich mobile applications for iOS and Android are available, empowering great users’ experience. Additionally, we are always in hurry nowadays and prefer the fastest and the easiest solutions. Continue reading “5 Common Mistakes to Avoid While Writing Letters on Your Mobile Device”

Choosing the Right Color for Your Email Signature

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The perfect and brilliant email signature design is important for the final messaging results. It may be decisive, making the first, basic impression about your honored company and the author. Upon opening the letter, the recipient notices your visual brand immediately, catching the general mood and ambiance of the business.

Therefore, it invites the special emotions, communications and cooperation. And the best, easy way to express your creativity and personality, professional approach is the right logo and email signature colors selection. Continue reading “Choosing the Right Color for Your Email Signature”

How to Build an Efficient Invitation Letter?

An invitation letter is evidently a formal, informal or official letter that is designed for informing or notifying the guests about the special function or event, for example, a business meeting, party or a conference. The letter is to present a request for the certain person or organization to attend the specified ceremony or event.

The document is commonly used for inviting people to various events such as graduation ceremonies, official dinners, wedding and anniversary parties. However, a business invitation letter is commonly sent or given for the company employee or manager to attend the certain business meeting, conference of ceremony. Sometimes, the representatives are to play an important role in the given event that is to make a report or represent the company innovations, products or developments. Continue reading “How to Build an Efficient Invitation Letter?”

Useful tips for Using Google Analytics and the Similar Services

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Marketing experts are obsessed with statistics and numbers. The company managers and owners need to know exactly how profitable their investments are. We are to calculate every website view and email click, knowing the promotional campaign results that are stated in sales increase, etc.

Email marketing is amazingly cost-efficient and profitable. According to the recent study, about 20% of recipients open the advertising messages that is an incredibly good return. Emails are non-intrusive; they let users read the ads when they have free time. Good, attractive and informative email signatures make strong impression and make your target customers follow the links and contact the company. Continue reading “Useful tips for Using Google Analytics and the Similar Services”

Why Create a Banner for Email Signatures?

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Email marketing is an advanced and popular form of promotion. It is time-saving and cost-efficient while the messages are real-time, personalized and informative. It concerns all business sectors such as retailing and wholesaling, travelling and domestic services.

Meanwhile, online marketing faces daunting challenges as modern recipients are sick and tired of frequent spamming and multiple letters go to trash folder by default. That’s why emails are to be attractive, impressive and exceptional and banners help the senders to succeed. Continue reading “Why Create a Banner for Email Signatures?”

Some Awesome Marketing Ideas for Halloween

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Halloween is a special and fun holiday. It is widely celebrated during the fall season, on the 31st of October, giving a lot of positive emotions to young kids, teens and students. The distinctive traditions come from Celtic tribes that lived within the contemporary Ireland and Northern France territories. The holiday is dedicated to dead relatives and saints, remembering of them and rendering honors. Continue reading “Some Awesome Marketing Ideas for Halloween”

How Does a Top Digital Marketing Agency Build Email Campaign?

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As the percentage of worldwide internet users surpasses 46% of the global population nowadays, digital marketing is essential for every brand promotion. Since 1990, online tools have significantly developed, becoming extremely sophisticated.

Thus, to win tough industry competition, successful marketing agency professionals use innovative techniques, such as dynamic advertising and content, non-linear approach to engage customers. They focus on various channels to catch the target audience’s attention, such as websites, corporative emails, SEO optimization and social media. How to use them proficiently and skillfully? Let’s check. Continue reading “How Does a Top Digital Marketing Agency Build Email Campaign?”

5 Proven Marketing Techniques You Must Know

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Modern people spend many hours a day online, chatting, checking emails, watching videos and playing games. Social networks significantly influence public opinion and consumption behavior. Therefore, digital marketing strategies are widely used nowadays. They are much more efficient than traditional measures.

These innovative techniques are cost-efficient, viral, immediate and nonintrusive. They help small businesses to compete in tough market segments, engaging worldwide clients, sending personal emails to your target audience. Efficient marketing techniques increase sales productivity and ROI within short time periods. So, let’s check which ones are trendy and the most successful this year, 2017. Continue reading “5 Proven Marketing Techniques You Must Know”